Head of Written Content

DealMachine • Indianapolis, IN

4d

About The Position

You're reading this because you've written one of the most successful business newsletters and sold 10s of millions in product under tight deadlines, changing targets, and long hours. You’re ready to put your skills to use in a more consistent, less frantic, and more stable environment. You know the best newsletters and subscribe to get ideas for your own work. You don’t get excited when you see a forty two percent open rate; that’s your standard. You understand the ever changing factors that determine whether your in the spam or the main inbox that completely shifts performance.
If I had to sum YOU up, I would say you are influential without feeling pushy. You’ve got an accurate BS meter and get turned off when sales people stretch the truth… you can smell it. You love taking complex ideas and turning them into simple, engaging, and inspiring messages. You can switch between blog, newsletter, x post, or a sales email while keeping the brand voice consistent. You’re the person who’s getting asked how to use Manus Browser Extensions and other AI tools to the fullest. You’re so good at using the AI tools, nobody can tell you used AI. They’re asking you… “Did you use AI? Because this was TOO GOOD. I’ve never seen AI do that.”
You take pride in your craft and having your content sell, drive traffic, get views, drive responses, and drive action.
If you love marketing and want to build the most influential newsletter in GO TO MARKET for consumer-focused brands (Real Estate Investing Marketing, Solar Marketing, Roofing Marketing, Home Services Marketing), this is your role.
The Head of Written Content reports directly to the Head of Marketing. You will partner with the product team, media team, and success team to ensure that all written communication is accurate, engaging, and aligned with our business goals.
You will eventually own the full life cycle of written content which includes planning, drafting, revising, formatting, sending, and reporting. You should be comfortable giving and receiving feedback, adjusting based on data, and communicating clearly when timelines shift.
DealMachine is the highest-rated app for homeowner data. We provide 700 filters on all US homes and homeowners. Our primary customers are real estate investors, solar installers, and roofing companies. We allow them to build a targeted marketing list to reach their customers.

Requirements

• You communicate with numbers in terms of results
• You’re a self starter who’s naturally (and respectfully) pushing others
• You’re THE GUY or THE GAL for email marketing, newsletters, blog writing, and copywriting
• You know HubSpot (what we use) as well as the top 5 other options, just because you can’t stand not knowing the latest tech related to your job
• Ability to write in multiple tones including educational, conversational, promotional, and editorial
• You’re a thought leader in mail best practices including segmentation, subject lines, preview text, calls to action, and deliverability
• Easily find the gold in long form content such as videos, webinars, or product updates and to repurpose and make the most effective written content
• Ability to work independently and manage multiple deadlines confidently
• High attention to detail including grammar, formatting, links, readability, and tracking
• Always A/B testing
• SEO fundamentals including keyword research and on page formatting
• Are a master collaborator across multiple departments

Nice To Haves

• Familiarity with analytics tools such as HubSpot reporting or Google Analytics
• Experience building editorial calendars or structured content workflows

Responsibilities

• planning
• drafting
• revising
• formatting
• sending
• reporting

Benefits

• Competitive salary: We pay at or above market salary in most cases
• Health / Dental / Vision insurance: We cover 100% of the employee premiums and significantly subsidize family plans.
• Flexible Work Schedule
• Retirement IRA with a 3% company matching.
• Great tools: Each employee receives an Apple Macbook laptop and a 27” external monitor. We’ll also purchase any of the software or hardware you need.
• Complete transparency: Everyone has access to business metrics and financial information about the company.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed