Head of Web Marketing

Replit•Foster City, CA

1d•Hybrid

About The Position

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. We are looking for an experienced and strategic Head of Web Marketing to join our team. In this role, you will be responsible for re-imagining replit.com to make it a best in class experience. This includes building and optimizing our website for both our PLG and SLG motion. Your primary focus will be to own the entire website journey, from initial engagement through to new customer acquisition, achieving ambitious lead and customer growth goals, and driving conversion growth targets. You will own the marketing strategy, roadmap, and performance of replit.com to drive more website visits & signups. You will work with a cross-functional team encompassing Brand, Design, Product, Web Engineering, Marketing & our Web Agency. Your mandate is to transform our web properties into high-performing growth engines that drive acquisition, cross-sell, and revenue, while upholding the highest standards for performance, accessibility, governance, and brand. To achieve this, you will develop and execute a strategic roadmap, ensuring all web activities contribute to making our websites high-performing marketing vehicles for brand awareness and demand generation.

Requirements

Experience: 10+ years in web/digital growth across B2C and B2B SaaS/commerce, including 4+ years leading multi-disciplinary web teams spanning strategy, execution, experimentation, and analytics.
Ownership & Impact: Proven track record owning large-scale web properties and CMS platforms (e.g., Sanity, Contentful, Storyblok, or equivalent) with measurable impact on pipeline and revenue.
Technical Expertise: Strong command of Core Web Vitals, performance optimization, caching strategies, and modern front-end practices; hands-on experience with enterprise CMS, testing platforms (Optimizely, VWO, Adobe Target), analytics (GA4/Adobe, tag management), and SEO tools (Search Console, crawl/rank tools).
SEO & Accessibility: Deep experience with technical SEO, structured data, and web accessibility standards.
Data & Analytics: Fluent in GA4, Looker, and Google Search Console; experienced in partnering with data teams to build reporting and derive actionable insights.
Strategic Prioritization: Strong judgment in roadmap planning and trade-off decisions, with a bias toward high-impact work under resource constraints.
Cross-functional Collaboration: Comfortable partnering closely with engineering, product, and marketing on performance, releases, and optimization initiatives.
Communication & Influence: Skilled at translating technical concepts into clear insights and strategy for non-technical stakeholders; effective at influencing across a matrixed organization.
Leadership: Experience building, managing, and mentoring high-performing teams across geographies, fostering strong cross-functional relationships.

Responsibilities

Strategic Web Leadership: Own the web strategy and quarterly roadmap for replit.com, ensuring alignment with business objectives.
Customer Journey Optimization: Develop and implement high-converting web journeys and personalization strategies for prospects, customers, and partners. This includes reviewing and assessing content for effectiveness.
SEO and GEO Enhancement: Drive SEO and GEO optimization through site architecture, technical foundation, keyword support, and content. Collaborate with relevant stakeholders on technical health, information architecture, link strategy, and page quality.
Data-Driven Web Experience Improvement: Plan and execute data-driven testing to optimize and personalize web experiences, aiming to increase signups and lead generation.
Operational Efficiency: Improve execution speed by streamlining processes, implementing automation, and integrating technologies to enhance the agility of the broader marketing team.
Cross-Functional Collaboration: Act as a key cross-functional partner, influencing teams across Product Management, Engineering, Design, Data and Marketing.
Requirement Prioritization: Evaluate and effectively prioritize web requirements from cross-functional teams to achieve business outcomes.
Budget and Vendor Management: Manage budgets, Statements of Work (SOWs), and performance for agencies and tooling. Evaluate and implement new vendors as needed.
Leverage our Sanity platform to accelerate page velocity, experimentation, and personalization across replit.com