Head of Social Media & Influencer Community

MoneyLion•New York, NY

55d•$160,000 - $200,000•Onsite

About The Position

We're looking for a high-impact, results-focused, innovative Head of Social Media & Influencer Community to lead and scale MoneyLion's presence across social platforms, deepen relationships with creators and influencers, and foster a vibrant, engaged in-app Community. You will grow MoneyLion's social presence and engagement, help shape and amplify the brand's voice, manage external relevant, partnerships, and build a thriving user ecosystem from within. This is a critical leadership role that blends creativity, cultural fluency, analytics, and a passion for community-building while driving audience back to MoneyLion and our leading Mobile App. Please note we are only considering candidates that are in a commutable distance to our NYC office as we require 3 x per week in offic.

Requirements

7-10+ years of experience and large success in social media, and ideally within influencer marketing, or community management.
Proven success building multi-platform social programs and influencer campaigns with measurable ROI and audience growth both on platform and within social platforms.
Strong analytical skills with experience pulling and interpreting platform data, social KPIs, influencer metrics, and audience insights.
Proficient in tools like Sprout Social, Brandwatch, Tagger, CreatorIQ, or similar.
Experience managing and scaling online communities (Reddit, Facebook Groups, or app-based forums a plus).
Strong team leadership, communication, and cross-functional collaboration skills.
Strategic thinker with a bias for action, creative flair, and passion for building from zero to one.

Nice To Haves

Experience in fintech, creator economy, or values-driven consumer brands.
You have a pre-existing digital rolodex of influencer relationships

Responsibilities

Own, evolve, and grow MoneyLion's organic social strategy across platforms (Instagram, TikTok, YouTube, X, Threads, LinkedIn, Pinterest with KPIs aligned with company growth and audience and revenue goals
Lead and grow a team to plan, create, and publish social content that drives engagement, brand affinity, traffic to MoneyLion.com, follower growth, and new users both in social platforms and within the ML app.
Leverage content and video libraries and production expertise to reach millions of target audience personas monthly.
Collaborate with content, creative, PR, product, and analytics teams to ensure cohesive messaging and campaign execution.
Identify, negotiate, and manage influencer and creator partnerships at scale.
Lead all aspects of influencer programming-from ideation and briefing to contracts, activations, performance tracking, and long-term relationship building.
Build an ambassador-style creator network aligned with MoneyLion's mission and values across MoneyLion.com and our social platforms and reach
Monitor money experts and influencer campaign effectiveness through performance dashboards, UTM tracking, content engagement, and conversion data.
Oversee the strategy and moderation of MoneyLion's Community section within the app.
Foster two-way conversations, encourage user-generated content, and surface insights to inform product and content strategy.
Launch interactive campaigns and activations that reward and recognize top community contributors.
Lead and mentor a high-performing social and community team.
Establish tools, workflows, and KPIs to measure performance, drive optimization, and report to leadership.
Stay ahead of platform trends, best practices, algorithm changes, and emerging creators.