Head of Social, Entertainment & Culture

Kepler Group•New York, NY

3h•$173,000 - $210,000

About The Position

Kepler is a leading omnichannel, full-funnel, full-service agency, powered by the proprietary Kip platform, specializing in media, creative, and data. We are at the forefront of digital innovation, helping our clients navigate the ever-evolving landscape of digital marketing, culture, and AI. Kepler prides itself on being a great place to work. In fact, Digiday named Kepler the most innovative media agency in 2025, a recognition that speaks to the bold, forward-thinking work we do every day and the trust our clients place in us to drive meaningful business impact. We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. We're looking for a dynamic and culturally attuned entrepreneurial leader to serve as Kepler’s Head of Social, Entertainment, and Culture (SEC) – inclusive of Influencer Marketing, social listening, and cultural insights. The role will be responsible for setting the vision + strategy, and evangelizing the social media practice. You will play an integral role in ensuring that Kepler remains a best-in-class, visionary partner for our clients across all major social and entertainment platforms and experiences. Additionally, you will spearhead Kepler Influence, advising clients, prospects, and teams on best-in-class influencer strategy. The ideal candidate lives and breathes social in all its forms, with a deep, nuanced understanding of how platforms and moments both reflect and shape culture. We’re looking for a visionary leader ready to push the boundaries of social, entertainment, and culture, someone who not only understands the current pulse of social behavior but anticipates it and actively helps shape what comes next. You are an established, forward-thinking thought leader capable of developing and articulating a long-term vision for our social media capabilities five or more years out, with a clear perspective on the evolving impact of AI on marketing. You can confidently communicate that vision to clients, prospects, and internal stakeholders alike.

Requirements

10+ years of experience in social marketing, paid and/or organic, with a proven track record of leadership and success in a dynamic environment.
Deep expertise across all major social media platforms, with an understanding of their feed algorithms, ad products, creative best practices, and community/cultural nuances.
Demonstrated ability to develop and execute innovative, results-driven social media strategies for a diverse portfolio of clients.
Strong business acumen and the ability to translate social media metrics into meaningful business outcomes.
Exceptional communication and presentation skills, with the ability to inspire and persuade both internal and external audiences.
A passion for culture and a keen eye for identifying and capitalizing on emerging trends.

Nice To Haves

A Cultural Trendsetter: You are naturally curious and constantly consuming content, with an intuitive sense of what’s next.
A Visionary Storyteller: You can craft a compelling narrative about the future of social media and Kepler's role in it.
An Inspiring Leader: You are a natural mentor who is passionate about developing talent and building a world-class team.
A Strategic Thinker: You can see the big picture and connect the dots between social media, business strategy, and cultural trends.

Responsibilities

Strategic Vision and Leadership:
Develop and execute a forward-thinking strategy for Kepler's Social Media and Influencer/Creator Marketing practice: Kepler Influence.
Anticipate social, cultural, and media trends, connecting the dots with evolving social platform and media capabilities to keep Kepler and our clients ahead of the trends.
Serve as the agency's primary thought leader on social media, entertainment, and culture -- representing Kepler with clients, partners, press, and business development opportunities.
Assist teams (and BD) in developing “big ideas” related to social media, culture and entertainment.
With a pulse on content-heavy social topics of entertainment like fashion, sports, food, music, movies/shows, and beauty, weave cultural insights and trends into Kepler capabilities and solutions for clients.
Build and mentor a high-performing team of social media experts, fostering a culture of creativity, innovation, curiosity, and excellence.
Client Growth and Relationship Management:
Act as a senior strategic partner for key clients, providing expert counsel on how to leverage social media to achieve their business objectives.
Drive new business growth by effectively communicating Kepler’s social media and influencer marketing value proposition to prospective clients.
Develop and nurture strong relationships with social platform partners (Meta, TikTok, LinkedIn, Pinterest, Snap, YouTube/Shorts, etc.) to unlock unique opportunities for our clients.
Develop and nurture Kepler Influence’s creator and influencer partnerships.
Capability Development and Innovation:
Identify and integrate emerging technologies, tools, and methodologies into Kepler process and tools (e.g., Kip) to enhance our social offerings.
Collaborate with Kepler Strategy, Activation, Data Strategy, and Creative teams to establish best practices and standardized processes to ensure consistent, high-quality execution and innovation across all client accounts.
Collaborate with industry vertical leads and other Media COEs to build bespoke social solutions, e.g., commerce/retail, B2B, etc.
Champion the integration of social media insights into broader marketing and business strategies.