Head of Promotions Strategy and Operations

Swanson Health•Fargo, ND

About The Position

The Head of Promotions Strategy and Operations is the enterprise owner of promotional strategy, governance, and execution across all channels. This role is responsible for stewarding a significant annual promotional investment, ensuring revenue protection in the near term while leading a deliberate transition toward a less promotion-dependent business model. This leader will develop a deep understanding of the company’s legacy promotional practices, systems, and risks, and will establish the governance, controls, and operating discipline required to manage promotions effectively at scale. The role combines strategy, analytics, operations, and cross-functional leadership, with clear accountability for promotional performance, customer experience, and financial integrity.

Requirements

8+ years of experience in promotion strategy, pricing, growth, marketing operations, or related fields.
Demonstrated experience owning complex, cross-functional processes with material financial impact.
Strong analytical capabilities with experience evaluating promotional performance and financial trade-offs.
Proven ability to influence senior stakeholders and establish governance in ambiguous environments.

Nice To Haves

Experience in DTC eCommerce, retail, subscription, or consumer-focused businesses.
Familiarity with pricing science, discount optimization, and experimentation frameworks.
MBA or advanced degree in business, analytics, or a related field.

Responsibilities

Own the enterprise promotional strategy, balancing short-term revenue performance with long-term margin, brand, and customer health.
Lead the transition from a promotion-heavy model to a more disciplined, targeted, and sustainable approach.
Evaluate promotional investments using rigorous financial and customer-impact analysis to inform decision-making.
Establish and lead a formal promotion governance model, including decision rights, approval workflows, escalation paths, and compliance standards across all channels.
Serve as the central authority for promotion-related decisions, resolving conflicts and ensuring alignment across Marketing, Ecommerce, Finance, Analytics, and Technology teams.
Own and deeply understand the full promotion execution ecosystem, including source codes, promo codes, pricing profiles, offer codes, QA processes, URLs, cookies, and site logic.
Oversee the systems and tools used to execute promotions (e.g., ERP, site infrastructure, data platforms), ensuring operational accuracy, scalability, and reliability.
Partner with Technology and Operations teams to simplify processes, reduce failure points, and harden controls.
Provide ongoing oversight of all live and evergreen promotions to ensure accuracy, margin integrity, and consistent customer experience.
Identify, monitor, and mitigate risks including incorrect discounts, conflicting promotions, viral or abused promo codes, expiration failures, and unintended overrides.
Define and enforce rules governing promotion precedence, persistence, and interaction across channels and sessions.
Ensure promotional consistency throughout the customer journey, minimizing mid-session changes or channel conflicts that negatively impact customer trust and experience.
Partner with Ecommerce and UX teams to align promotional presentation and behavior with customer expectations.
Build and own a comprehensive promotional performance measurement framework, including ROI, lift, elasticity, and customer behavior analysis.
Deliver regular performance reporting and insights to senior leadership.
Partner with Analytics and Data Management to ensure accurate attribution, reporting integrity, and alignment between promotional execution and financial reporting.
Own the response to promotion-related incidents, including customer-impacting errors and execution failures.
Lead root-cause analyses and implement process, system, or governance improvements to prevent recurrence.
Create and maintain clear documentation, standards, and playbooks for promotion setup, testing, execution, monitoring, and teardown.
Reduce reliance on tribal knowledge by institutionalizing repeatable, auditable processes.