Head of Product Marketing

Lumana

22d•Remote

About The Position

The Head of Product Marketing leads how Lumana positions, launches, and communicates its AI-first video security platform to the market. This role is responsible for ensuring prospects and customers clearly understand Lumana’s differentiated value and why we win. This is a highly cross-functional role at the center of Product, Marketing, Sales, and Customer Success. You will translate complex technical capabilities into clear, compelling narratives that resonate with decision-makers across industries including education, government, manufacturing, hospitality, healthcare, and retail. You will act as the voice of the customer inside Lumana—owning positioning and messaging, shaping go-to-market strategy, enabling revenue teams, and driving successful product and feature launches. This role is ideal for someone who is both strategic and hands-on, energized by ambiguity, and excited to help define and build a new category through strong storytelling and disciplined GTM execution.

Requirements

8+ years of experience in product marketing, with leadership experience in B2B SaaS
Prior experience building product marketing in a Series A–C startup or similarly fast-scaling environment
Strong understanding of complex or technical products (AI, security, infrastructure, or enterprise software preferred)
Experience partnering closely with Sales, Product, and executive leadership
Exceptional storytelling, writing, and presentation skills
Data-informed mindset with the ability to balance strategy and execution
Comfort operating in ambiguity and building from first principles
Strong executive presence with the ability to influence without authority

Nice To Haves

Experience in AI, computer vision, video security, or infrastructure-adjacent SaaS
Background in category creation or helping position an emerging product in a crowded or legacy market
Familiarity with regulated or compliance-heavy industries such as government, education, or healthcare

Responsibilities

Own Positioning & Messaging
Develop and evolve clear, differentiated positioning and messaging frameworks that articulate Lumana’s value across customer segments, industries, and personas.
Ensure consistent, credible messaging across all customer-facing touchpoints.
Lead Product & Feature Launches
Partner closely with Product and Engineering to plan and execute launches that drive awareness, engagement, and adoption.
Translate roadmap initiatives into market-ready narratives and launch plans.
Enable Sales & Channel Partners
Build high-impact enablement assets including battlecards, one-pagers, pitch decks, competitive insights, and talk tracks.
Equip sellers to move faster, handle objections confidently, and improve conversion throughout the funnel.
Shape Content & Storytelling
Develop customer-facing assets such as website messaging, case studies, videos, blogs, and product narratives that support the full buyer journey.
Position Lumana as a credible thought leader in AI-driven video intelligence and security.
Market & Competitive Intelligence
Conduct ongoing research on competitors, market trends, and customer needs.
Use insights to inform messaging, positioning, and strategic decisions.
Drive GTM Alignment
Collaborate with Marketing, Sales, Product, and Customer Success to ensure tight go-to-market alignment across campaigns, launches, and initiatives.
Serve as a connective layer that brings clarity and focus to GTM execution.
Be the Voice of the Customer
Leverage customer feedback, usage data, and field insights to refine messaging and strengthen product-market fit.
Advocate for customer needs internally to influence positioning and roadmap priorities.

Benefits

Competitive Pay: Strong base salary + variable
Equity & Upside: Own a piece of what you're building
Tools that Work for You: We arm our team with top-tier tech and modern sales tools—so you can focus on closing, not admin
Remote-First Flexibility: Work from where you're most effective, with teammates around the globe
Product Influence: Your voice matters—sales feedback directly shapes our roadmap
Health & Wellness: Comprehensive medical, dental, and vision coverage
Time Off: 15 days PTO, paid holidays, and sick leave
Financial: 401(k) with employer match, equity in a fast-growing startup
Remote-Friendly: Flexible hybrid/remote work arrangements depending on role
Parental Leave: Paid parental leave for new parents
Work Setup: Home office stipend and top-tier equipment provided