Head of Product Marketing

Glide • New York City, NY

1d • Hybrid

About The Position

Welcome to Glide! Glide is building the AI operating system for community banks and credit unions. Our white-label platform helps financial institutions launch digital account opening, loan origination, and AI-powered back-office tools that feel as seamless as the best consumer fintech products. We've raised $20M from world-class investors like Pear VC, Acrew Capital, and the founders of Robinhood and Plaid. Our product has grown from 0 to dozens of multi-billion dollar financial institutions in <2 years, we've 4x'ed revenue since launching, and currently serve millions of end users across the country. We are reimagining the banking experience from the ground up, and we are looking for a growth leader who can turn that story into unstoppable demand. The Opportunity As Glide’s Head of Product Marketing and Content, you will own the strategy, execution, and measurement of everything related to brand, content, and growth. This is a highly visible, high-leverage role that sits across product, sales, and leadership. You will be responsible for building Glide’s narrative in the market, driving qualified pipeline, and establishing Glide as the category leader in AI-powered banking software. This is not a “manage an agency and send reports” job. It is a hands-on, creative, experiments-first role where you will test, ship, iterate, and turn Glide’s rapid product momentum into fuel for growth.

Requirements

• Have 5+ years of B2B SaaS marketing experience, ideally in fintech, vertical SaaS, or enterprise software
• Have owned both strategy and execution, not just one or the other
• Are exceptional at turning complex product ideas into simple, compelling storytelling
• Know how to drive pipeline with content, not just brand awareness
• Have built or redesigned a startup website or brand, not just maintained one
• Think like a founder: resourceful, experimental, fast, unblocked by constraints
• Are energized by working directly with product, sales, founders, and customers
• Want to build the category leader in modern banking software, not just “do marketing”

Nice To Haves

• AI experience: Exposure to AI-powered automation, decisioning, or workflow tooling.
• Built content from zero: You’ve gone from no content engine to a repeatable system that drives real pipeline.
• Eye for design: Experience collaborating with design teams to develop high-quality, visually compelling collateral.
• Clear product storytelling: You can turn complex tech into simple, compelling narratives that make people want to buy.
• Hands-on builder: You move fast, experiment, and own both strategy and execution.

Responsibilities

• Own Content and Thought Leadership
• Build a content engine across LinkedIn, email, webinars, videos, and long-form writing
• Create educational, insight-driven content that resonates with credit union and bank executives
• Partner with product to turn new feature releases into sharp narratives, screenshots, demos, and stories
• Develop a repeatable system for product launch content, customer spotlights, and category education
• Turn our Website into a Growth Machine
• Define the messaging hierarchy, value props, and conversion paths across the website
• Publish blogs, case studies, customer stories, and product deep dives
• Build and own SEO, landing pages, and gated content strategy
• Ensure the site always reflects what is happening in product and sales, not a “last updated 6 months ago” brand site
• Build Glide’s Physical and IRL Presence
• Plan and run sponsored events, customer councils, trade shows, and dinners
• Turn every IRL moment into content: video clips, interviews, photos, recaps, social posts
• Own merch, swag, and brand expression across touchpoints, from conferences to customer onboarding kits
• Drive Pipeline With Sales
• Partner with sales leadership to define ICP, segmentation, nurture paths, and outbound campaigns
• Own marketing-sourced pipeline goals and attribution models
• Build early lifecycle programs across awareness, evaluation, and expansion
• Lay the Foundation for Scale
• Define Glide’s brand positioning and narrative in the market
• Stand up core marketing systems: CRM, attribution, email automation, analytics, etc
• Build and manage a small, high-leverage team and select freelancers or agencies as needed

Benefits

• ❤️ Wellbeing Credits (for US employees) Besides stellar health, dental, and vision insurance, we offer a $100 monthly health and wellness stipend to help you stay active and healthy!
• 🥗 Lunch on us (for US employees) We’re huge foodies, so every member of the Glide team received a $100 weekly stipend for lunch or groceries. No one goes hungry around here :)
• 🌴 Unlimited PTO and Sick Days We trust our team to balance their responsibilities and well-being, so our unlimited PTO and sick day policy empowers everyone to take the time they need without unnecessary red tape.
• 💼 Hybrid Working Environment We’re an actively expanding team, and in our Madison Square Park headquarters and are excited to grow an engaging in-office culture. Our NYC-based team members will join us in the office three days a week to help make that vision a reality.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees