Head of Product Marketing

Obsidian Security•Palo Alto, CA

About The Position

Founded in 2017, Obsidian Security was created to close a critical gap: securing the SaaS applications where modern business happens—platforms like Microsoft 365, Salesforce, and hundreds more. Backed by top investors including Greylock, Norwest Venture Partners, and IVP, we’ve built a complete SaaS security platform to reduce risk, detect and respond to threats, and prevent breaches at the source. Our team includes leaders who helped define the categories of endpoint and identity security at CrowdStrike, Okta, Cylance, and Carbon Black. Now, we’re transforming how SaaS is secured—in the era of agentic AI. Today, Obsidian is trusted by global enterprises like Snowflake, T-Mobile, and Pure Storage. We protect more than 200 organizations across North America, Europe, the Middle East, Southeast Asia, Australia, and New Zealand—including many of the world’s largest Fortune 1000 and Global 2000 companies. With strong global momentum, a growing partner ecosystem including SentinelOne, Databricks, and Google Cloud, and a major fundraise on the horizon, we’re scaling quickly toward long-term growth and IPO readiness. Join us as we define the future of SaaS security! We are seeking a Director of Product Marketing to lead and scale product marketing at a critical stage of growth. This is a senior, hands-on leadership role focused on accelerating go-to-market execution, prioritizing impact, speed, and clarity over unnecessary processes. You will lead a team of product marketers and work closely with product, sales, revenue marketing, and communications to ensure our products are clearly positioned, launched effectively, and fully enabled across the field and the market. This role requires a good balance of a strategic and operator’s mindset: someone who can set direction while also rolling up their sleeves, and drive outcomes in a fast-moving environment with evolving priorities.

Requirements

10+ years of experience in B2B enterprise product marketing, with deep experience in product marketing
Proven ability to lead messaging, positioning, and launches for complex products in high-growth environments
Experience partnering closely with product, sales, demand gen, and communications
Strong operator mindset with the ability to execute quickly and pragmatically
Experience leading and developing product marketing teams
Excellent written and verbal communication skills

Nice To Haves

Background or domain expertise in security (cybersecurity, cloud security, data security, AI security or related fields)
Strong examples of product marketing content you’ve led or created (e.g., webinars, launch materials, sales assets)
Demonstrated use of next-generation AI tools to accelerate product marketing execution (content creation, research, messaging development, enablement)
Evidence of shipping quickly while maintaining quality in a scaling company

Responsibilities

Messaging & Positioning Own messaging and positioning across products and solutions, ensuring clarity, differentiation, and strong customer relevance
Translate product capabilities and roadmap into concise, customer-centric narratives
Continuously refine messaging based on customer feedback, sales input, and market dynamics
Product Roadmap & Launches Maintain and evolve roadmap-related content for internal teams, customers, and market-facing use
Partner closely with product to understand the roadmap and prioritize launches aligned with business goals
Lead end-to-end product launches, balancing speed, quality, and impact
Ensure launches include strong internal enablement, external messaging, and campaign alignment
Demand Generation & Campaign Execution Work closely with demand generation teams to operationalize product strategy into campaigns
Ensure product narratives are effectively embedded into demand-gen motions
Support campaign planning with messaging, content, and launch coordination
Customer Engagement Work closely with customers to test, validate, and refine messaging and positioning
Build strong relationships with key customers to understand real-world value, use cases, and buying drivers
Partner with customer marketing to develop compelling customer stories, references, case studies, and advocacy
Use customer insights to influence roadmap, improve GTM effectiveness, and strengthen market credibility
Sales Enablement & Field Readiness Partner with sales enablement to ensure the field is prepared to sell new and existing products and solutions
Develop and maintain core sales assets including pitch decks and messaging frameworks and work with GTM strategy team on pricing, competitive intelligence, and objection handling
Ensure sales feedback loops inform ongoing messaging and enablement improvements
Market Influence (PR / AR) Partner with communications to shape product narratives for analysts, press, and the broader market
Support analyst briefings, product announcements, and key market moments
Ensure external storytelling reflects product reality and market differentiation
Team Leadership Lead, mentor, and scale a team of product marketers to accelerate GTM execution
Set clear priorities and operating rhythms while maintaining agility
Balance strategic direction with hands-on contribution when needed
Scope of the Role Own the product marketing function across a growing product portfolio
Manage and develop a team of product marketers supporting multiple products or solution areas
Serve as a key GTM leader influencing product direction, sales execution, and market perception
Operate in a fast-paced environment where priorities evolve and speed matters