External Job Posting

Xero

2d • Hybrid

About The Position

As the Head of Product Marketing, Global Competitive Intelligence, you will lead a recently established global function focused on enhancing our go-to-market effectiveness. You will be responsible for scaling this division, leveraging your expertise to operationalise win/loss programmes and competitive monitoring that directly informs our product strategy and positioning.
Your leadership will ensure that market and customer insights are translated into actionable opportunities for our marketing, revenue, and enablement teams. By modernising our intelligence capabilities with AI and automation, you will move the function into predictive strategy, helping Xero maintain its competitive edge in a rapidly changing global market.
You will lead a global team within the Product Marketing division, partnering closely with the Vice President of Product Marketing to scale our competitive muscle. Your team acts as a vital bridge between Product, Marketing, and Revenue departments, ensuring that technical and market insights are integrated into our collective operating models.
Implementing and scaling a global competitive monitoring program using AI-assisted tools to synthesise market trends.
Establishing a comprehensive win/loss program in collaboration with Sales Operations and Enablement to create a continuous feedback loop.
Developing consistent templates and repeatable processes for market research to identify unique areas of differentiation.
Modernising intelligence workflows by piloting new technologies to automate manual tasks and improve the efficiency of data synthesis.
Xero supports a hybrid working model that balances purposeful in-office collaboration with the flexibility of remote work. You will have access to our modern office spaces for "boost days" and team syncs, while being empowered to manage your global responsibilities in a way that suits your lifestyle and location.

Requirements

• Experience in product marketing or competitive intelligence within the high-tech SaaS sector.
• A proven track record of coaching and developing high-performing, remote global teams is essential to your success.
• Your analytical mindset allows you to transform multiple data points into a clear, concise path forward for the business.
• You possess the communication skills required to build rapport and influence outcomes with senior stakeholders across the organisation.
• A proactive approach to technology means you are comfortable adopting AI and modern tools to scale team output.
• You demonstrate the operational acumen to design scalable workflows and manage complex global programs with ease.

Responsibilities

• Scaling the Global Competitive Intelligence division
• Operationalise win/loss programmes
• Competitive monitoring
• Translate market and customer insights into actionable opportunities
• Modernising intelligence capabilities with AI and automation
• Implementing and scaling a global competitive monitoring program using AI-assisted tools to synthesise market trends.
• Establishing a comprehensive win/loss program in collaboration with Sales Operations and Enablement to create a continuous feedback loop.
• Developing consistent templates and repeatable processes for market research to identify unique areas of differentiation.
• Modernising intelligence workflows by piloting new technologies to automate manual tasks and improve the efficiency of data synthesis.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees