Head of Product Marketing & Communications, Precision Care AI

GetWellNetwork, Inc.•Bethesda, MD

42d•$220,000 - $260,000•Hybrid

About The Position

Get Well RhythmX (“GWRX”) is seeking a Head of Product Marketing & Communications, Precision Care AI to build and lead a modern, AI-first marketing organization that accelerates revenue growth, strengthens category leadership, and clearly communicates the real-world impact of our AI solutions at scale. The Head of Product Marketing & Communications, Precision Care AI to fundamentally redefine how the Company goes to market and shape industry leadership. The role will work in close collaboration with sales, product management, customer success, and other cross-functional teams. This role is not about traditional marketing activities, campaign execution, or legacy communications, but using AI as a force multiplier to: Deliver significant, measurable, sales-qualified pipeline Establish GWRX as the undisputed industry authority in Precision Care AI Replace slow, pre-AI marketing and communications methods with AI-first systems, workflows, and insights Translate complex AI, clinical, and operational value into credible, outcome-driven narratives that resonate with health system executives, clinical leaders, boards and C-suites, and industry analysts and influencers Success in this role is measured by revenue impact, pipeline creation, and category leadership.

Requirements

12+ years of enterprise marketing experience with experience leading a full-stack marketing team
Healthcare IT background with deep understanding of health system buyers, clinical and operational workflows, complex enterprise sales cycles, and EHR integrated solutions
Proven success scaling product-led, enterprise-grade marketing organizations tied to revenue outcomes
Quantifiable lead generation through strong demand generation and outbound/inbound efforts; proven track record in directly contributing to revenue, not just top-line leads
Strong command of product marketing, demand generation, sales enablement, brand strategy, and analyst relations
Demonstrated experience using AI tools and data-driven insights to improve marketing performance materially
Exceptional executive-level communication skills—written, verbal, and presentation.
Highly analytical, outcome-oriented, and comfortable operating in fast-moving, ambiguous environments.
Bachelor’s degree in Marketing, Business, Technology, or related field; MBA preferred.
Adhere to all organizational information security policies and protect all sensitive information, including but not limited to electronic protected health information (ePHI), protected health information (PHI), personally identifiable information (PII), and Get Well information based on data classifications in accordance with organizational policy and Federal, State, local, and international regulations.

Responsibilities

Own marketing and communications’ contribution to enterprise pipeline, bookings influence, and ARR growth
Design AI-driven GTM and communications strategies that generate measurable, sales-qualified pipeline
Continuously optimize for pipeline quality, velocity, and conversion
Aggressively apply AI to reinvent: Market and account segmentation, Account-based marketing and personalization, Content creation and distribution, Buyer and stakeholder insight discovery, and Competitive, analyst, and market intelligence
Replace manual, pre-AI workflows with AI-enabled automation and augmentation
Set the internal and external standard for what AI-first marketing and communications look like in healthcare
Establish GWRX as the category-defining leader in Precision Care AI
Build sustained credibility with a variety of stakeholders: Health system CEOs, CIOs, CMIOs, CFOs, and COOs, Clinical and operational leaders, and Industry analysts, media, and ecosystem partners
Ensure GWRX is consistently associated with measurable outcomes and real-world impact, not abstract AI promises
Translate AI capabilities, clinical workflows, and operational outcomes into clear, differentiated narratives
Ensure every product launch, message, and proof point reinforces category leadership
Partner deeply with Product, Engineering, and Customer Success to connect: AI innovation, customer outcomes, and revenue impact
Make product marketing a strategic growth lever, not a support function
Equip sales teams with AI-powered insights, messaging, and value models that materially improve win rates
Enable sellers to speak credibly to clinical and executive stakeholders, quantify outcomes and ROI, and position GWRX as a long-term strategic partner
Measure enablement success by sales performance, not asset volume
Build and lead a lean, elite, AI-native product marketing and communications team
Operate with startup speed, high accountability, and relentless focus on outcomes
Set clear OKRs tied to pipeline, ARR influence, and market leadership