Head of Product, IC (NYC)

RealSelf • New York, NY

28d • $200,000 - $250,000 • Hybrid

About The Position

RealSelf is a 20-year-old consumer marketplace at an inflection point.

We’re trusted by millions of people making deeply personal, high-stakes decisions about aesthetic procedures. Our content, community, and physician network are unmatched—but our product needs to evolve to meet modern expectations around search, personalization, AI, and conversion without disrupting a meaningful existing revenue engine.

We’re hiring a hands-on Head of Product to lead that transformation. This role is for a scrappy, opinionated leader who knows how to modernize a legacy platform without breaking what works.

You’ll partner closely with engineering, data, sales, and executive leadership to define the product roadmap, prioritize ruthlessly, and ship improvements that drive user growth, engagement, and provider revenue.

You will be our most senior product hire. Today, this is a high-impact IC role with broad ownership. Over time, it has the potential to grow into a team leadership role as we expand the organization.

If you’re excited by complex two-sided marketplaces, trust-heavy consumer products, and building leverage with limited resources, this role will stretch you in all the right ways.

You’ll have end-to-end ownership of RealSelf’s product experience, including:
-The consumer experience (discovery, inspiration, trust, lead conversion).
-Provider tools and monetization surfaces.
-Advertising and booking products for providers and brands.

You won’t do this alone, but you will be accountable for product strategy, prioritization, and outcomes.
This is a role for someone who can create leverage, not someone waiting for perfect resourcing.

Requirements

• 7+ years of product management experience on complex products.
• Deep experience with two-sided marketplaces.
• Proven ability to operate across consumer + B2B use cases.
• Experience building or evolving trust-heavy products.
• Strong instincts around search, recommendations, personalization, and AI-powered experiences.
• Hands-on experience modernizing legacy platforms.
• Comfort operating as a solo or lead PM in ambiguous environments.
• Excellent written and verbal communication—especially when pushing back with data.
• Track record of shipping and learning fast, with a strong experimentation mindset.

Nice To Haves

• Experience at both startups and scaled companies.
• Background in healthcare, marketplaces, or regulated environments.
• Comfort partnering with sales and revenue teams.
• SQL literacy or strong analytical intuition.
• Excitement about rebuilding a product function from the ground up.

Responsibilities

• Define and drive RealSelf’s product strategy and roadmap in partnership with the VP of Operations, Head of Sales, Data Analytics Lead, and Head of Engineering.
• Lead modernization of a legacy platform, balancing speed, technical reality, and revenue protection.
• Translate strategy into clear product requirements and execution plans.
• Own roadmap prioritization across consumer, provider, and revenue initiatives.
• Partner with our UX agency to ensure designs meet real user needs and business goals.
• Use data, experimentation, and research to inform decisions and influence stakeholders.
• Collaborate closely with engineering to ship continuously (A/B tests, features, and platform improvements).
• Shape how AI, search, personalization, and recommendations show up in the product.
• Establish product discipline where needed—without slowing momentum.
• Lay the groundwork for an ambitious multi-year growth strategy across traffic, engagement, and monetization.

Benefits

• You’ll work alongside our inspiring world-class team to create content and build products that connect and empower millions of people around the world, wherever they may be on their aesthetics journey.
• Health benefits: We offer comprehensive benefits for medical, dental and vision 100% paid for by RealSelf at the employee level.
• Work-life balance: Enjoy paid time off, including no work on your birthday and Summer Fridays, as well as generous leave options for life events such as becoming a parent.
• 401(k) matching: Plan for the future and take advantage of our 401(k) plan with a company match.
• Treatment reimbursement: At RealSelf, we encourage our team to walk in our audience’s shoes. That’s why we offer a cosmetic treatment reimbursement program to employees who would like to take on a more active role as the consumer.
• Company holidays: We believe in celebrating holidays! Enjoy time off during our 12 company-wide holidays + no work on your birthday!
• Hybrid NYC office: We recognize that there’s no one size fits all with office culture. That’s why we believe in a flexible hybrid schedule for our New York City employees, who can enjoy the benefits of in-person collaboration in our office as well as deep work time while remote at home.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed