Head of Portfolio Marketing - Cobrand

U.S. Bank • New York, NY

26d

About The Position

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. Job Description U.S. Bank is expanding its focus on co-branded credit card solutions and is seeking a strategic, collaborative individual to support the growth and optimization of our new Co-Brand Card portfolio. This role reports to the Cobrand Product Head and plays a key role in executing product, relationship, and technology strategies that drive customer acquisition, engagement, and retention. The ideal candidate will bring experience in payments, product management, and partner collaboration, with a strong understanding of co-brand dynamics, portfolio performance, and multi-channel marketing strategies.

Requirements

• Bachelor’s degree or equivalent work experience
• 10+ years of experience in product management, payments, or financial services
• Experience working with co-branded credit card programs or strategic partnerships

Nice To Haves

• Proven ability to manage and grow card portfolios including strong competency using data to identify trends and opportunities
• Experience with multi-channel marketing strategies and campaign execution
• Strong understanding of customer segmentation and lifecycle marketing
• Excellent communication, analytical, and problem-solving skills.
• Proven ability to influence without direct authority
• Experience building strong, trusted, high performance relationships with external partners
• Ability to work in a fast-paced, matrixed environment
• MBA or advanced degree preferred
• Co-brand product strategy and execution
• Portfolio management and performance optimization
• Multi-channel marketing and campaign leadership
• Partner relationship management
• Financial and competitive analysis
• Customer experience and digital innovation
• Risk and compliance awareness
• Cross-functional collaboration

Responsibilities

• Support the development and execution of the Co-Brand Card strategy
• Manage the performance of the co-brand card portfolio, including growth, profitability, and customer engagement metrics
• Collaborate with internal teams and external partners to deliver differentiated card solutions
• Lead multi-channel marketing initiatives to drive acquisition, activation, and usage
• Manage product lifecycle activities including enhancements, pricing, and positioning
• Analyze market trends and customer insights to inform product innovation
• Partner with marketing, sales, and relationship teams to execute targeted campaigns
• Monitor portfolio performance and identify opportunities for optimization
• Ensure compliance with regulatory requirements and internal risk policies
• Contribute to cross-functional initiatives including platform migrations and digital enhancements
• Support vendor management and partner integration efforts

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level