Head of Performance Media | Perricone MD

THG•New York City, NY

2d•$110,000 - $130,000•Hybrid

About The Position

At Perricone MD, we believe healthy living is beautiful living. Our ground-breaking formulations utilize patented nutrient antioxidants to repair damage from environmental stress and lifestyle habits. As the leading authority on anti-inflammatory ingredients, we continue to set industry standards through rigorous research and science-led innovation. The Head of Performance Media is a high-potential, data-driven leadership role responsible for steering the paid media strategy for Perricone MD in the US. This role focuses on driving aggressive customer acquisition and revenue growth across core digital channels including Meta, TikTok, YouTube, and Google. You will act as a hands-on operator and strategic owner, ensuring performance media remains a primary engine for business efficiency and market expansion. As a key leader within the marketing team, you will combine executional excellence with high-level strategy, collaborating with our UK central team to integrate global best practices while maintaining full autonomy over US execution and results.

Requirements

5+ years Industry experience: Professional background in Performance Marketing or Paid Media, with a proven track record in DTC and/or the Beauty category.
Demonstrated success in managing high-growth media budgets ($5M+) and consistently delivering against aggressive CAC and ROAS targets.
Advanced technical expertise across Meta, TikTok, and Google/YouTube platforms; solid understanding of attribution, incrementality, and A/B testing frameworks.
Strong leadership and mentorship skills with experience managing direct reports and leading cross-functional projects.
Ability to navigate global environments; must be comfortable collaborating with international teams (UK central) while maintaining local US execution and ownership.

Responsibilities

Own end-to-end paid media performance across Meta, TikTok, YouTube, and Google (Search & Display).
Deliver consistently against core commercial metrics, including CAC, ROAS, and Cost of Sales.
Define and monitor channel-level KPIs to ensure total alignment with overarching business goals and revenue targets.
Manage complex budget allocations, pacing, and the channel mix to maximize growth and efficiency.
Lead the day-to-day execution and granular optimization across all paid digital channels.
Establish and scale a structured testing roadmap covering creative assets, audience segmentation, and bidding strategies.
Balance lower-funnel conversion tactics with full-funnel growth opportunities to build long-term brand equity.
Maintain operational excellence across all campaign setups, tracking, and real-time reporting.
Own the performance reporting suite, translating raw data into actionable insights and strategic recommendations.
Support forecasting and financial planning in close partnership with the Finance and Analytics teams.
Contribute to the evolution of attribution modeling and the understanding of incrementality to refine spend.
Partner with Creative and Brand teams to guide the development of performance-led assets and messaging.
Coordinate with CRM and E-commerce teams to ensure a seamless, integrated consumer journey.
Manage relationships with key platform partners (Google, Meta, TikTok) and external agency support to unlock new opportunities.
Foster a "test-and-learn" culture within the US team while leveraging the UK central team for strategic frameworks and tools.