Head of Marketing

Crisp Recruit•McAllen, TX

4d•$210,000 - $240,000•Onsite

About The Position

We are a high-growth personal injury law firm operating in a highly competitive legal market. Our marketing engine spans: Digital performance media Social and content Traditional media (TV, radio, OOH) Brand development Intake alignment Strategy is strong. Demand is growing. Complexity is increasing. Execution infrastructure must now catch up to ambition. We are hiring a Head of Marketing Operations to build the operational backbone that enables sustained, disciplined growth toward nine-figure revenue. This role owns marketing execution infrastructure and has authority to implement systems, restructure workflows, upgrade talent, and enforce operational standards across marketing with executive backing. To architect and enforce the system that turns strategy into predictable, measurable output across all marketing channels. You will have executive backing and authority to implement systems, upgrade tools, restructure workflows, and elevate performance standards across the department. You will have authority to implement systems, improve process, upgrade tools, and elevate performance standards across the department.

Requirements

8–12 years in marketing operations or integrated marketing leadership
Experience in high-growth environment ($50M+ revenue preferred)
Managed multi-channel teams (8–15+ contributors)
Built and enforced operational systems at scale
Deep fluency in marketing KPIs across digital and traditional media
Financial literacy: understands pipeline, conversion rates, CAC, and revenue impact

Responsibilities

Design and enforce the marketing operating system
Standardize workflow, documentation, and accountability
Install performance scorecards across roles
Align campaign execution with pipeline and signed-case growth
Reduce executive involvement in tactical coordination by building structure that holds
Own and optimize the marketing workflow platform (ClickUp or equivalent)
Define role-level KPIs across Creative, Performance, Social, and Traditional
Install dashboard reporting tied to revenue and pipeline impact
Document scalable processes across all major marketing functions
Drive 95%+ on-time campaign launches
Identify bottlenecks before escalation
Enforce clarity in deliverables, timelines, and accountability
Establish corrective protocols when standards are not met
Ensure marketing execution ties directly to qualified opportunity growth
Translate performance data into operational adjustments
Partner with CMO and intake leadership to close the loop between campaigns and case acquisition
Directly oversee channel leads
Evaluate capability gaps within the team
Recruit and upgrade talent where needed
Raise output standards across the department