Head of Marketing

Arkatechture•Portland, ME

44d•$110,000 - $150,000•Remote

About The Position

At Arkatechture, we have a simple shared mission: to build a sustainable organization built upon three pillars: Do something meaningful, With a great team, Earning what you deserve. Founded in 2012, Arkatechture has grown into a nationally recognized data and technology company, partnering with organizations across the fintech, AI, and financial services spaces. We combine deep industry knowledge with technical expertise to help our clients unlock the full potential of their data. Whether it’s modernizing infrastructure, building analytics platforms, or leveraging AI for smarter decision-making, we thrive at the intersection of innovation and impact. Our team is made up of curious, collaborative, and community-minded professionals who are passionate about solving complex problems and staying ahead of what’s next in data and technology. While our roots are in New England, our reach is nationwide, and we support flexible, remote-friendly work to match. We’re looking for a Head of Marketing to lead and scale our marketing efforts as we move toward the next phase of growth. We need a strategic leader who thrives in a "player-coach" role - someone who can think strategically and execute tactically. You’ll roll up your sleeves to build and optimize programs across demand generation, outbound, and product marketing, while mentoring and growing a high-performing team. In this role, you’ll play a critical part in driving both the strategy and hands-on execution of our marketing efforts, working directly with the CEO and collaborating cross-functionally with leaders across sales, product, and customer success. The ideal candidate is a data-driven, execution-oriented marketer with experience building scalable demand engines, running outbound campaigns, and developing impactful go-to-market strategies. You combine creativity and analytical rigor with a passion for measurable growth and clear alignment to business outcomes.

Requirements

8+ years of progressive marketing experience in SaaS, with 3+ years in a leadership or player-coach role.
Proven track record of building and scaling demand generation, outbound, and product marketing programs that deliver measurable revenue impact.
Deep expertise in hands-on campaign execution across digital, email, paid, and event channels.
Demonstrated success partnering with sales and product teams to build cohesive go-to-market strategies.
Strong analytical mindset with experience using data to inform decision-making and optimize performance.
Excellent communication, storytelling, and project management skills.
Proven ability to manage, mentor, and inspire teams while executing tactically as needed.

Nice To Haves

Experience working with Financial Service Institutions, including community banks and credit unions.
Background scaling marketing organizations at high-growth SaaS companies.
Prior experience in demand gen, outbound, or event marketing roles as an individual contributor.
Expertise with HubSpot CRM and related marketing automation tools.

Responsibilities

Marketing Strategy: Develop and execute a comprehensive marketing plan that supports company growth goals across both new and existing customers, with a strong focus on pipeline creation and conversion.
Demand Generation: Own and optimize scalable demand generation programs across inbound, outbound, and ABM channels to deliver high-quality leads and drive predictable pipeline growth aligned with revenue targets.
Outbound Strategy: Design and execute outbound marketing initiatives, including targeted campaigns, paid media, events, and prospect engagement programs that proactively generate awareness and demand among key segments.
Product Marketing: Partner with product and sales teams to define go-to-market strategies for new products and features, including messaging, positioning, customer insights, and competitive differentiation. Ensure consistent storytelling from product launch through customer adoption.
Campaign Management: Plan and execute multi-channel marketing campaigns that integrate content, digital ads, email, webinars, and events to drive engagement and conversion across the customer journey.
Account-Based Marketing (ABM): Develop and execute ABM strategies targeting strategic accounts and customer segments in partnership with sales to accelerate growth opportunities.
Sales and Marketing Alignment: Collaborate closely with sales leadership to ensure seamless lead handoff, pipeline tracking, and closed-loop reporting on campaign effectiveness.
Analytics and Optimization: Define performance metrics and continuously measure, test, and refine marketing programs to improve ROI, conversion rates, and overall marketing efficiency.
Team Leadership: Serve as a player-coach, leading by example while mentoring and developing a growing marketing team. Foster a culture of creativity, accountability, and continuous improvement.
Brand and Messaging: Refine and maintain consistent brand positioning and messaging across all touchpoints, ensuring our value proposition resonates with target audiences.
Event Marketing: Lead the strategy and execution for trade shows, conferences, and virtual events that support brand awareness and lead generation goals.
Vendor and Partner Management: Manage relationships with key external partners, including creative, media, and event agencies, ensuring alignment with strategic goals.
Sales Enablement: Develop effective tools, collateral, and content to support sales outreach and prospect engagement.

Benefits

A flexible remote work policy with optional access to our Portland, Maine office
A 4-day workweek after 3 years of service
Generous paid time off, including 11 holidays
Medical, disability, life insurance, and optional dental/vision
401(k) retirement plan with company match
Training & certification reimbursement
Milestone recognition programs, annual PTO increases, and more

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