Head of Marketing

Virio•San Francisco, CA

2d•$250,000 - $450,000•Onsite

About The Position

Virio is building the next-generation B2B GTM stack - an AI-powered content engine that turns executive thought leadership into a pipeline at scale. We help the fastest-growing B2B companies go to market through executive-led content that drives revenue, not vanity metrics. We're backed by investors and operators from LinkedIn, YouTube, HubSpot, Rippling, and Google. We’ve built a repeatable system for turning founder-led content into meetings, pipeline, and brand power. If you’re obsessed with growth, want to learn B2B GTM from the inside, and thrive in high-velocity startup environments, this role is for you. This isn't traditional marketing. This is brand-building meets demand generation—combining storytelling, category creation, and data-driven campaigns to own mindshare and drive pipeline. We're looking for a marketing leader to define how the market perceives us and architect the systems that convert attention into revenue.

Requirements

A storyteller and strategist. You can craft compelling narratives that resonate with B2B buyers and differentiate in crowded markets.
Demand-gen fluent. You understand full-funnel marketing - awareness, consideration, conversion - and know how to drive pipeline, not just impressions.
An experienced operator. You've built and led marketing functions before, whether at startups or high-growth companies, and know what good looks like.
Content-obsessed. You believe great content is a growth lever and can write, edit, or direct others to create work that actually gets read and shared.
Data-informed. You make decisions based on metrics and insights, not hunches. You know how to measure brand impact and campaign ROI.
B2B-native. You understand how enterprise and mid-market buyers think, how sales cycles work, and how to create marketing that accelerates deals.
Startup-ready. You thrive in ambiguity, operate autonomously, and don't need structure handed to you - you create it.

Nice To Haves

Led marketing at an early-stage B2B SaaS company (seed to Series A)
Created LinkedIn or social-first content strategies that drove measurable business impact
Built a category or redefined positioning in a competitive space
Experience launching and scaling thought leadership programs
Managed agencies and contractors to execute multi-channel campaigns
Worked closely with sales teams in a PLG or sales-led environment

Responsibilities

Own the brand and narrative. Define Virio's positioning, messaging, and category strategy. Shape how prospects, customers, and the market understand who we are and why we matter.
Drive demand generation at scale. Build integrated campaigns across paid, content, events, and partnerships that generate qualified pipeline and accelerate deal velocity.
Build content that converts. Create thought leadership, case studies, product narratives, and educational content that establishes Virio as the go-to voice in next-gen GTM.
Launch campaigns that break through. Execute high-impact initiatives - product launches, webinars, executive dinners, industry partnerships - that create buzz and drive business outcomes.
Establish repeatable marketing systems. Build processes, templates, and infrastructure that let the team ship consistently and compound results over time.
Lead and scale the marketing function. Manage contractors, agencies, and future full-time hires across brand, content, demand gen, and communications.
Own LinkedIn and executive visibility. Make our founders, insights, and POV unmissable. Turn organic distribution into a competitive advantage.
Partner across the business. Work with Sales, Product, Customer Success, and leadership to align marketing with revenue goals and product strategy.
Measure what matters. Define success metrics - pipeline influenced, brand awareness, content engagement - and optimize campaigns based on data.
Move fast with modern tools. Leverage AI, automation, and low-code platforms to out-execute teams 10x our size.
Operate like a founding CMO. Be the strategic voice for marketing at the executive level while rolling up your sleeves to ship work yourself.