Head of Marketing

Arch • New York, NY

27d • Onsite

About The Position

We are hiring a Head of Marketing to set our marketing strategy and build Arch’s marketing function.
This is a senior, hands-on leadership role. We are indexing most heavily on content-led marketing leadership, with demand generation as a second core pillar, and a strong preference for candidates with excellent brand and narrative instincts.
You will operate as both a strategist and an operator; establishing the vision, rolling up your sleeves to execute early, and then scaling the team and systems over time.

Requirements

• Senior marketing leadership with a deep strength in content-led growth and strong instincts for narrative and positioning.
• Proven experience building and scaling demand generation programs that drive measurable pipeline impact.
• Comfortability operating at both the strategic and executional levels in an early-stage or scaling environment.
• Strong collaboration and ability to build strategy with executives and then lead teams to execute against it.
• Superior writing and editing with a high bar for quality.

Nice To Haves

• Experience leading a broader scope that includes brand and PR.
• Background in B2B SaaS / enterprise tech / Financial Services
• A track record of building strategy collaboratively with executives, then hiring and leading a team to execute.
• Excellent writing and editorial judgment (high bar for craft and clarity).
• New York-based (preferred), with flexibility for exceptional candidates.

Responsibilities

• Own the end-to-end marketing strategy, aligned to company objectives, in close partnership with the leadership team.
• Lead content and product marketing: Positioning, messaging, narrative, and core assets
• Thought leadership and content systems that scale
• Build and run demand generation: Pipeline-driving programs across channels (paid, lifecycle, web conversion, testing and measurement)
• Clear reporting on what is working and why
• Own field marketing and events: Strategy for owned and third-party events
• Programs that create high-quality conversations with target accounts and partners
• Help shape brand and communications, including the external narrative.
• Build the marketing org over time by hiring across key functions: Brand and comms
• Digital/advertising
• Events
• Product marketing and content
• Competitive research and strategy
• Partner closely with Sales and Product on ICP, campaigns, launches, and enablement.

Benefits

• Strong Team - You’ll be backed by a strong team that consistently exceeds client expectations and ships new products quickly.
• Your work is high impact - Being part of a small team means you have real responsibility and impact from day one. You'll be involved in discussions that drive the growth and direction of our platform from the very beginning.
• Product Market Fit - We have strong product market fit, exceptionally low churn, and have grown mostly organically through word of mouth.
• Team community and camaraderie - We have enormous trust in each other and always do what we can do to support one another. We're always ready to step in to help.
• Great office - we’ve invested in a great space for the Arch team to come together, at 18th and Park in Manhattan (the old Buzzfeed / NYT headquarters).
• Lunch is on Us - Grab lunch on us while you’re in the office and take a break to laugh, brainstorm, or just hang out with your teammates over a meal.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed