Head of Marketing, US - Asset Management

HSBC • New York, NY

3d

About The Position

In compliance with applicable laws, HSBC is committed to employing only those who are authorized to work in the US. Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position.
The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.
This role is responsible for leading the Marketing strategy in the US and the global Product Marketing strategy for the XB capabilities/products manufactured in the US. Furthermore, the role holder is responsible for managing the Marketing team in the US and for supporting global Marketing initiatives/projects as well as other projects/initiatives as prioritized by the Group Head of Institutional & Product Marketing.
This role is part of the Asset Management Marketing & Client Experience team and while the role primarily focusing on US related client segment specific marketing activities as well as product marketing activities for XB capabilities/products you will be required to work across the spectrum of propositions and products in the HSBC Asset Management business.
As a team head within the Asset Management Marketing team, one of the key responsibilities – together with your team – will be to translate business opportunities into Marketing strategies. To do so effectively, we believe you will need the below capabilities and outlook:
Join the dots across consumer insights, internal / external data and business opportunities to develop a robust and incisive marketing strategy
Distill and present information to the business as well as the agency partners
Work across a spectrum of stakeholders including Marketing, Analytics, Insights, Products, Propositions, Compliance, Legal, PR and Agencies
Work on strategies pertaining to acquisition, engagement, brand development and customer experience for specific customer segments (Institutional & Wholesale)
Have a good understanding of asset management capabilities and products
Work in a collaborative way with the marketing teams in countries / regions, but at the same try and elevate the conversation so they can get a wider view of the global business ambitions
Solve problems in a creative way without losing focus on the business objective
Challenge in a constructive way to ensure the best outcome for the customer, business and the brand
Working in a ‘test and learn’ environment, where perfection is not the ambition, but adding incremental sustainable value in a short period of time is the key consideration. You also need to be comfortable with failure, but focus on building a learn fast attitude within the team
Have a strong understanding of the financial services industry and the revenue drivers across products and propositions
Have a curiosity about why people behave in a certain way and how does that translate to a business opportunity
Have a world view to ensure you appreciate the local nuances across our markets, rather than applying one size fits all approach
Be comfortable working in an individual contributor role and delivering on the plan
Prioritize based on customer / business impact
Be able to strategize as well as think through implementation with the same ease
Have strong project management skills to ensure pace in delivery
Have a basic level of knowledge in Digital Marketing
Have worked in a country marketing / business team in the Asset Management industry previously, so you understand the process of campaign delivery / proposition development

Requirements

• Post Graduate / Degree level of qualification in business studies and marketing preferred
• Broad based business experience, ideally within the Asset Management industry
• A range of customer and marketing communications planning and operational experience, including demonstrable success in developing campaign strategies and multi channel campaigns. This could cover experiences in research, proposition development, communications, delivery and channel management
• Proven experience of working on content management particularly in the digital space
• Proven experience of developing and delivering customer communications in a regulatory environment
• Proven experience of working with teams over multiple sites
• Proven understanding of customer insights and their role in communications / product development
• Ability to think innovatively, shaping and communicating new concepts
• Experience of managing agencies driving for greater value and application of resource
• Strong understanding of communication developments and emerging consumer, business decision maker and industry trends
• Proven ability to influence leadership teams and lead across functional teams to drive improvement
• Proven ability to work on multi-function projects demonstrating excellent relationship building skills
• Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
• Commitment to putting the customer at the heart of all development and implementation activities
• Proven experience of managing and developing teams
• Proven experience of understanding institutional & wholesale client audiences, and delivering marketing plans, initiatives, materials and activities to meet the needs of those clients – including digital delivery
• Proven experience of excellent capability/product know-how
• Very good communications and writing skills
• Very good project management skills
• Basic level of knowledge in Digital Marketing
• Worked in a country marketing / business team in the Asset Management industry previously, so you understand the process of campaign delivery / proposition development

Nice To Haves

• Prior experience working on scale agile implementations and using collaboration tools such as Monday, Confluence, Jira and Slack is desirable but not essential
• Have a good understanding of asset management capabilities and products
• Working in a ‘test and learn’ environment, where perfection is not the ambition, but adding incremental sustainable value in a short period of time is the key consideration. You also need to be comfortable with failure, but focus on building a learn fast attitude within the team
• Have a strong understanding of the financial services industry and the revenue drivers across products and propositions
• Have a curiosity about why people behave in a certain way and how does that translate to a business opportunity
• Have a world view to ensure you appreciate the local nuances across our markets, rather than applying one size fits all approach
• Be comfortable working in an individual contributor role and delivering on the plan
• Have strong project management skills to ensure pace in delivery

Responsibilities

• Leading the Marketing strategy in the US and the global Product Marketing strategy for the XB capabilities/products manufactured in the US
• Managing the Marketing team in the US
• Supporting global Marketing initiatives/projects as well as other projects/initiatives as prioritized by the Group Head of Institutional & Product Marketing
• Translate business opportunities into Marketing strategies
• Join the dots across consumer insights, internal / external data and business opportunities to develop a robust and incisive marketing strategy
• Distill and present information to the business as well as the agency partners
• Work across a spectrum of stakeholders including Marketing, Analytics, Insights, Products, Propositions, Compliance, Legal, PR and Agencies
• Work on strategies pertaining to acquisition, engagement, brand development and customer experience for specific customer segments (Institutional & Wholesale)
• Work in a collaborative way with the marketing teams in countries / regions, but at the same try and elevate the conversation so they can get a wider view of the global business ambitions
• Solve problems in a creative way without losing focus on the business objective
• Challenge in a constructive way to ensure the best outcome for the customer, business and the brand
• Prioritize based on customer / business impact
• Be able to strategize as well as think through implementation with the same ease

Benefits

• As an HSBC employee, you will have access to tailored professional development opportunities to ensure you have the right skills for today and tomorrow.
• We offer a competitive pay and benefits package including a robust Wellness Hub, all in a welcoming and inclusive work environment.
• You will be empowered to drive HSBC’s engagement with the communities we serve through an industry-leading volunteerism policy, a generous matching gift program, and a comprehensive program of immersive Sustainability and Climate Change Initiatives.
• You’ll want to join our Employee Resource Groups as they play a central part in life at HSBC, including the development of our employees and networking inside and outside of HSBC.
• We value difference. We succeed together. We take responsibility. We get it done.
• Your final fixed pay offer will depend on the candidate and several variables, including but not limited to, role responsibilities, skill set, depth of experience and education, licensing/certification requirements, internal relativity, and specific work location.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level