Head of Marketing Technology
About The Position
We are seeking a Head of Marketing Technology to own, enable and transform Talkiatry's website, lifecycle/crm, marketing data, landing page optimization systems. You will meaningfully advance our current capabilities, identifying opportunities and new technology (AI-included) to scale with Talkaitry's growth. You will build a high-performing team, ensuring uptime, data accuracy, and governance while collaborating across functions like Growth Marketing, Product Marketing, Partnerships, Clinical Recruiting, Product, and Support. About Talkiatry: Talkiatry transforms psychiatry with accessible, human, and responsible care. We're a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment. 60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need-and allow psychiatrists to focus on why they got into medicine.
Requirements
- Bachelors degree or a relevant experience
- 10+ years of experience in marketing technologies or operations with direct experience with CRM, CMS
- Familiarity in regulated industries (e.g., HIPPA compliance, GDPR best practices, etc…)
- Familiarity with HTML, CSS, Javascript and Figma
- Familiarity with SEO and Accessibility standards
- Strong project management and organizational skills
- Deep understanding of data models, segmentation, SQL, data workflows and interfaces
- Attention to detail with an analytical mind and outstanding problem-solving skills
- Outstanding communicator, collaborator and teammate
Responsibilities
- Marketing Technology Ownership
- Own and optimize the marketing technology stack, including tools like Webflow, Mixpanel, Iterable, Freshpaint, Osano, Tag Manager, Twilio, Mailgun, HubSpot, Snowflake, ThoughtSpot, and ServiceNow.
- Ensure system uptime, integration, and data flow between platforms to maintain a seamless marketing ecosystem.
- Serve as the primary point of contact with Technology: Owning business requirements, partnering on technical specifications, and being the source of truth to enable marketing technology
- Website, Lifecycle, and Ad techOversee the performance and operations of the company website, ensuring high-quality user experiences through Webflow and other CMS platforms.Evolve our current capabilities around web measurement, testing, and compliant tracking.Overhaul and enhance our Lifecycle CRM tech stack. Resolve tech debt, implementation/re-implementation, and unify disparate systems Partner with Growth Marketing to integrate and enable external advertising vendors
- Data Management & GovernanceMaintain data accuracy, governance, and compliance across marketing systems to ensure patient information is protected and all practices align with HIPAA regulations.Develop and enforce policies for regulated data handling and implement marketing data workflows that align with Talkiatry's commitment to privacy and compliance.Own the implementation, documentation and maintenance of web privacy tools (Osano)
- Cross-Functional CollaborationDevelop detailed budgets, project timelines, and resource allocations, and ensure timely delivery within project constraints and regulatory requirements.Partner with marketing teams to support lifecycle campaigns, patient acquisition efforts, and clinical recruiting initiatives.Represent Marketing and serve as the primary point of contact with the Technology organization. You will own requirements gathering, inform technical specifications/implementation, and collaboratively groom martech priorities with Tech
- Enhance and evolve with AIThe leading marketing technology platform today will not be the leaders in the next 12-months. You will stay abreast to the latest development in this space and ensure our systems are AI-ready for a fast transition to emerging technologies.
Benefits
- Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
- Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
- It all comes back to care: we're a mental health company, and we put our team's well-being first
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Ambulatory Health Care Services
Number of Employees
501-1,000 employees
