Head of Marketing Operations and GTM Analytics

LangChain•New York, NY

About The Position

We’re looking for a Head of Marketing Operations and GTM Analytics to help scale the systems and data infrastructure behind our GTM engine. This role owns supporting marketing in annual planning, managing the tech stack, attribution, data pipelines, reporting, automation, and campaign operations that enable the marketing and sales teams to operate effectively. You’ll work closely with Marketing, Sales, RevOps, and Data to ensure our GTM organization runs on clean data and reliable systems. This is a highly cross-functional role ideal for someone who enjoys building systems, solving data problems, and turning complex funnels into actionable insights.

Requirements

5+ years in Marketing Operations
Experience supporting annual planning, pipeline forecasting, and performance analysis to inform GTM strategy
Deep expertise with HubSpot and Salesforce
Strong SQL skills and experience working with modern data stacks (BigQuery, dbt, Reverse ETL, etc.)
Familiarity with web data and event tracking tools (Segment, Google Tag Manager, server-side tracking, etc.)
Proficiency using AI tools and LLM-powered workflows to improve productivity and automate GTM operations
Experience operating in a warehouse-first analytics environment, where the data warehouse serves as the source of truth for marketing and revenue reporting
Ability to build dashboards and reporting in BI tools (Looker, Tableau, Hex, etc.)
Experience with automation and integration platforms (Zapier, n8n, Workato, Make)
Experience owning and scaling a marketing technology stack, including vendor evaluation, system optimization, and identifying tool redundancies
Deep understanding of B2B SaaS funnels and gtm metrics
Ability to diagnose and improve complex marketing and GTM systems
Comfortable collaborating cross-functionally with marketing, sales, data, and engineering teams

Responsibilities

Partner with GTM leadership to define how marketing performance is measured across the funnel
Help develop the metrics framework for marketing impact, including pipeline generation, opportunity influence, and deal acceleration, etc.
Support annual planning and forecasting by providing data-driven insights into channel performance and pipeline contribution
Translate business questions from leadership into analytical frameworks and measurable KPIs
Support the execution of marketing programs across events, webinars, lifecycle, paid media, and field marketing
Manage campaign setup, tracking, and attribution across systems including HubSpot, Salesforce, Bizzabo, Goldcast, Paid Ads, etc.
Ensure campaigns are properly structured to capture performance data across the full funnel
Maintain campaign taxonomy and naming conventions to ensure clean reporting
Partner with the marketing team to ensure campaigns are properly instrumented and measurable
Build and maintain dashboards that measure marketing performance across the funnel
Develop and improve attribution models that measure how marketing influences pipeline and revenue
Analyze campaign performance, pipeline creation, and conversion metrics to identify opportunities for improvement
Partner with the data team to maintain marketing datasets and reporting infrastructure
Help leadership understand the drivers of pipeline growth through clear reporting and insights
Own the entire martech stack including HubSpot, Salesforce, Segment, among others.
Maintain integrations between marketing, sales, and product data systems
Improve lead routing, lifecycle management, and data enrichment processes
Identify opportunities to automate manual workflows across marketing and sales operations
Evaluate and implement new tools that improve the efficiency of the GTM organization