Head of Marketing / Content Operations, USBU

Takeda•Boston, MA

About The Position

The VP Head of Marketing / Content Operations leads a portfolio of functional groups, encompassing marketing operational capabilities and services (Medical Regulatory Review or PRT, Commercial Content Development, Medical Content Localization, and Vendor Excellence). This role is responsible for building and implementing processes, tools, and skillsets to deliver these services and contribute to Takeda’s performance, competitiveness, and operational excellence. It will work across Commercial, Medical, and Patient Access / Market Access Collaborating with internal customers (e.g., franchise leaders, brand leaders, sales leadership, technology and analytics), the Head of Marketing / Content Operations will support and execute on disease area / brand marketing and content strategies as defined by launch and in-line brands. This may include translating brand strategies into compliant promotional and non-promotional content requirements, supporting omni-channel activation strategies, and managing / maintaining agency, production, and vendor procurement processes Provide operational leadership for marketing and content execution, including end-to-end oversight of content planning, development, review, approval (MLR/PRT), production, and lifecycle management Provide thought leadership on industry-leading, compliant marketing and content operations best practices to guide execution of strategies Focus on increasing speed and efficiency of marketing and content services delivered through simplification, automation, and/or standardization, while continuing to meet Takeda’s policies and compliance requirements Collaborate closely with the BUs, US Medical, and PAMA to understand their needs and ensure resources are appropriately allocated across multiple franchises and brands. This individual will ensure that governance models, operating processes, and decision rights are well functioning, leadership and business partner accountabilities are clear, and services are well aligned to meet business needs Work with their leadership team to define and implement the talent strategy that supports its current and future portfolio of services ensuring growth and development opportunities for all and establishing a strong, positive culture. Area of responsibilities include: Stakeholder engagement & launch enablement Engage Takeda stakeholders to review, shape, and evolve the U.S. Marketing/Content Operations’ portfolio of services, translating USBU commercial, Medical, and PAMA strategies into scalable, compliant operational capabilities while aligning demand, capacity, and launch readiness Orchestrate end-to-end marketing and content operations, PRT, Commercial Content Hub, Medical Content Localization, and Vendor Excellence services in support of launch, pre-launch, and in-line assets across therapeutic areas Lead the Market / Content Operations Business Partner organization, establishing strong, outcome-oriented relationships with U.S. Business Units, US Medical, and PAMA and serving as the primary operational interface for marketing, content, and review enablement; in partnership with the business partners, drive adoption of the new operating model through stand-up and transition to business-as-usual operations Understand key launch requirements and ensures that governance models, workflows, and operational procedures are aligned to support effective launches Work with the business to identify and coordinate key PRT requirements to support assets / brands; proactively manage prioritization, trade-offs, and capacity planning, and partner with key cross-functional stakeholders (regulatory and legal) to ensure appropriate capacity to handle launch activities and materials Partner with technology and analytics teams to ensure marketing, content, campaign data platforms, reporting, and analytics are aligned with launch and in-market needs Marketing, content, & review operations Lead teams that bring innovation and forward-thinking to key areas of Customer Engagement Operations, including: Marketing operations and campaign planning, activation, and operational enablement Promotional Review Team Commercial content operations (incl. content planning, modularization, reuse, lifecycle mgmt.) Medical content localization and adaptation Vendor excellence and agency management Operational excellence & compliance: Ensure adherence to laws, regulations, and internal policies for promotional content Execute compliance policies that support audit readiness across marketing operations, promotional content governance, PRT processes, and vendor-managed materials, including identifying and implementing continuous improvements Partner with Customer Engagement Operations to ensure content governance, promotional materials, and review processes support sales training and customer engagement data strategies Strategy: Understands USBU business strategy and needs and translates them into a defined portfolio of services and supporting capabilities Sets, upholds and executes USBU’s vision, capability development, priorities and performance goals that enable USBU’s performance Seeks to innovate through experimentation and scales successful pilots/experiments rapidly across the organization Delivers on operational excellence goals across the portfolio of services Defines and implements a talent strategy that supports innovation and efficiency goals Management of Services: Responsible for day-to-day operational delivery of a portfolio of services, processes, tools and technology and ensures adherence to service levels and compliance requirements Proactively streamlines processes, structures, programs and planning systems to ensure commercial success and fiscal accountability Manages a multi-million dollar budget with accountability to P&L stakeholders and delivers operations in a cost-effective manner Ensures adherence to applicable laws and regulations Oversees key strategic vendor relationships People Management: Develops and implements a talent strategy that aligns with USBU’s vision, culture and people goals to deliver an exceptional people experience Leads, builds, retains, develops, and motivates team members to success Builds a talent base and succession plan, implements personal development plans and training to achieve business objectives

Requirements

Minimum of 15 years of management level experience in the pharmaceutical, biologic/biotech, or medical device industries.
Management experience in pharmaceutical product marketing, product sales management, marketing operations, sales operations, marketing management, and/or product management experience or related field, leading a medium to large organization and influencing senior-level management and key stakeholders
Exhibits an understanding of how operational processes, systems, and capabilities can impact and advance commercial and marketing strategies
Proven track record of leading and driving business process transformation and organizational culture change
Operational experience in pharmaceutical drug development, sales, marketing and product launches
Track record of successful second-level leadership, management, and development of large, multi-disciplinary globally dispersed teams
Health care business acumen with a comprehensive understanding of the pharmaceutical industry and U.S. Commercial environment
Demonstrated ability to collaborate exceptionally well across multipole business units and functional groups
Enterprise level leadership with the ability to inspire, motivate and drive results
Ability to present complex information clearly and with confidence
Excellent communicator, able to persuasively convey both ideas and data, verbally and in writing
Proven skills as an effective team player who can engender credibility and confidence within and outside the company
Dedicates time and effort to strategic development of talent and capabilities within their team
Fosters a diverse, equitable and inclusive environment and champions all USBU initiatives in services of this goal
Broad decision making responsibilities: Ability to make highly complex decisions that impact the enterprise Ability to seek diverse input from multiple constituents and align towards agreed upon solutions Ability to incorporate feedback and ensure decisions are made swiftly to yield flawless execution Accountable for designing and implementing vision and strategy for designated scope
Foster solutions-oriented thinking by building a culture of performance, accountability, simplicity, empowerment, external orientation and curiosity
Effectively navigates the changing external and internal environment and leads others through change by creating and inspiring an engaged community
Effectively negotiates and collaborates with business partners and demonstrates the ability to resolve conflict in a constructive manner
Ability to build strong partnerships and drive role clarity with other Takeda function, including Sales, Marketing, Managed Markets, Finance, IT, Procurement, HR, Legal/Compliance, Medical Affairs, Communications, Public Affairs, external vendors, and others.
Ability to set a vision and lead organization change
Comfortable challenging the status quo and bringing forward innovative solutions
Ability to take risks implementing innovative solutions to improve patient and HCP experience
Ability to identify areas for process and systems innovation and implement change that will enhance effectiveness
Ability to work in a highly matrixed ecosystem (internal and external) with a high degree of complexity
Ability to determine areas of consistency or flexibility in practices from one business to another, balancing uniformity and replicability with meeting business needs

Responsibilities

Engage Takeda stakeholders to review, shape, and evolve the U.S. Marketing/Content Operations’ portfolio of services, translating USBU commercial, Medical, and PAMA strategies into scalable, compliant operational capabilities while aligning demand, capacity, and launch readiness
Orchestrate end-to-end marketing and content operations, PRT, Commercial Content Hub, Medical Content Localization, and Vendor Excellence services in support of launch, pre-launch, and in-line assets across therapeutic areas
Lead the Market / Content Operations Business Partner organization, establishing strong, outcome-oriented relationships with U.S. Business Units, US Medical, and PAMA and serving as the primary operational interface for marketing, content, and review enablement; in partnership with the business partners, drive adoption of the new operating model through stand-up and transition to business-as-usual operations
Understand key launch requirements and ensures that governance models, workflows, and operational procedures are aligned to support effective launches
Work with the business to identify and coordinate key PRT requirements to support assets / brands; proactively manage prioritization, trade-offs, and capacity planning, and partner with key cross-functional stakeholders (regulatory and legal) to ensure appropriate capacity to handle launch activities and materials
Partner with technology and analytics teams to ensure marketing, content, campaign data platforms, reporting, and analytics are aligned with launch and in-market needs
Lead teams that bring innovation and forward-thinking to key areas of Customer Engagement Operations, including: Marketing operations and campaign planning, activation, and operational enablement Promotional Review Team Commercial content operations (incl. content planning, modularization, reuse, lifecycle mgmt.) Medical content localization and adaptation Vendor excellence and agency management
Ensure adherence to laws, regulations, and internal policies for promotional content
Execute compliance policies that support audit readiness across marketing operations, promotional content governance, PRT processes, and vendor-managed materials, including identifying and implementing continuous improvements
Partner with Customer Engagement Operations to ensure content governance, promotional materials, and review processes support sales training and customer engagement data strategies
Understands USBU business strategy and needs and translates them into a defined portfolio of services and supporting capabilities
Sets, upholds and executes USBU’s vision, capability development, priorities and performance goals that enable USBU’s performance
Seeks to innovate through experimentation and scales successful pilots/experiments rapidly across the organization
Delivers on operational excellence goals across the portfolio of services
Defines and implements a talent strategy that supports innovation and efficiency goals
Responsible for day-to-day operational delivery of a portfolio of services, processes, tools and technology and ensures adherence to service levels and compliance requirements
Proactively streamlines processes, structures, programs and planning systems to ensure commercial success and fiscal accountability
Manages a multi-million dollar budget with accountability to P&L stakeholders and delivers operations in a cost-effective manner
Ensures adherence to applicable laws and regulations
Oversees key strategic vendor relationships
Develops and implements a talent strategy that aligns with USBU’s vision, culture and people goals to deliver an exceptional people experience
Leads, builds, retains, develops, and motivates team members to success
Builds a talent base and succession plan, implements personal development plans and training to achieve business objectives

Benefits

U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others.
U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

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