Head of Marketing Analytics

Flourish•New York, NY

17d

About The Position

Flourish’s growing marketing team is looking for a marketing leader to build and own marketing analytics and operations who will report into our CMO. This role will live in the marketing data, will continuously tweak to maximize growth results, and will constantly provide clear insights and reporting up to leadership. In this role, you'll own marketing data models, analytics and insights, working closely with our team to understand what drives marketing results and owning regular reporting processes and cadences.You’ll be an integral partner to campaign ideation and planning, working with the team to create campaigns that leverage past learnings and test new ideas. You’ll be responsible for proposing where resources are spent, providing clear performance reporting in a visually appealing way, and demonstrate what is and is not working.

Requirements

Bachelor’s Degree or equivalent experience in data, analytics, or other related field
7+ years of professional experience in marketing data and analytics
Proven track record of delivering growth in the B2B space as a data and analytics or marketing program manager
Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights and digestible reports
Experience with marketing analytics tools and platforms
Excellent communication and presentation skills
Deep understanding of and experience with multiple types of paid and unpaid channels
Due to the nature of this position, as part of the background check process, candidates must be able to pass a fingerprint background check to qualify as a fingerprinted person under FINRA. For roles requiring registration, additional regulatory screenings may apply, including a review of Form U5 disclosures and other relevant licensing information.

Nice To Haves

Advanced degree in marketing, analytics, statistics, or a related field
Experience with data visualization tools
Knowledge of marketing automation and email systems, Hubspot preferred
Experience in wealth management or financial services more broadly

Responsibilities

Build and lead the Flourish marketing data program and be the most senior quantitative member of the Marketing team
Own and manage data and reporting for paid and organic campaigns to meet ambitious growth goals
Deliver clear performance reporting to demonstrate how campaigns are contributing to growth and engagement and to strategize areas for improvement and optimization
Manage execution for the marketing email program, focusing on audience segmentation
Track and report on campaign and email program reports
Develop and implement marketing analytics strategies to measure campaign effectiveness, identify trends, and provide actionable insights
Lead the analysis of marketing data to evaluate ROI, optimize budget allocation, and improve marketing performance
Collaborate with cross-functional teams, including content and performance marketing, sales, and product development, to align analytics efforts with business objectives
Present data-driven insights and recommendations to senior management, influencing strategic decisions
Be accountable for the quantitative side of the Marketing team