Head of Lifecycle & Retention Marketing
About The Position
We're seeking a Head of Lifecycle & Retention Marketing to transform the organization and achieve business outcomes. The Head of Lifecycle & Retention Marketing will define the happy path and build a scaled lifecycle program across acquisition, activation, engagement, retention, and reactivation. At Talkiatry, Retention and Activation is a cross-functional pod where the Head of is a critical partner. You will oversee a full suite of owned channels (email, SMS, push and in-app) and build a high-performing team spanning Lifecycle messaging across automation, campaigns, transactional and patient care. You'll collaborate cross-functionally with leaders on the Executive team, Growth, Product, Data Engineering, Clinical Operations, and Partnerships. About Talkiatry: Talkiatry transforms psychiatry with accessible, human, and responsible care. We're a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment. 60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need-and allow psychiatrists to focus on why they got into medicine.
Requirements
- 10+ years of marketing experience, with 5+ years leading high-performing lifecycle or CRM teams in consumer technology, healthcare, or other regulated industries.
- Proven success architecting and scaling lifecycle programs that materially improved retention, engagement, and lifetime value.
- Track record at delivering incremental value across the lifecycle. Versed in measurement, analytics to demonstrate impact from Lifecycle programs.
- Deep experience with Iterable (or comparable tools such as Braze, Salesforce Marketing Cloud, or HubSpot), including automation, segmentation, and testing frameworks.
- Data-driven strategist with proficiency in SQL, Looker, Omni, Thoughtspot, Mode, or Tableau, and experience translating insights into action.
- Exceptional leadership skills - able to motivate, develop, and empower a multidisciplinary team while influencing peers and executives.
- Creative problem solver who balances empathy, precision, and experimentation.
- Deep commitment to Talkiatry's mission and the belief that marketing can meaningfully improve access to mental health care.
Nice To Haves
- Experience working in healthcare, telehealth, or regulated industries (HIPAA familiarity preferred).
- Background in growth-stage or scaled consumer tech companies (e.g., health tech, fintech, marketplaces, or subscription services).
Responsibilities
- Partner with the CMO and senior leadership to define the happy path, lifecycle marketing vision and measurable impact on patient experience and retention.
- Develop and own the end-to-end patient lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and reactivation.
- Build a best-in-class lifecycle organization, attracting, mentoring and developing a team of strategists, operators and production.
- Provide thoughtful analysis and identify blockers, milestones, and indicators that lead a patient to the happy path.
- Champion a culture of high velocity testing, measurement, and learning, using data to inform strategy and guide investment decisions.
- Lead and drive impactful campaigns and automation to influence Activation, Retention, and Adherence KPIs
- Can define 'best-in-class' Lifecycle and take the organization there
- Oversee the design, execution, and optimization of multi-channel lifecycle campaigns across email, SMS, push, and in-app messaging.
- Drive segmentation and compliant personalization strategies that leverage behavioral, clinical, and engagement data to only send performant and necessary messaging.
- Collaborate with Martech and Data Engineering to deepen lifecycle automation and trigger logic, ensuring timely and contextual patient communication.
- Define the KPIs and success metrics for lifecycle marketing programs, including conversion, activation, engagement, retention, reactivation, and LTV.
- Partner with Analytics and Data Science to operationalize predictive modeling, control group definition, cohort analysis, and attribution.
- Implement measurement and impact analysis. Provide regular performance reviews and insights to executive leadership.
- Influence Talkiatry's marketing automation stack (Iterable, Twilio, Mailgun, Hubspot), ensuring strong governance, deliverability, and innovation in personalization.
- Partner with Marketing Ops and IT on system integrations that enhance targeting, experimentation, and real-time communication capabilities.
- Ensure all programs meet HIPAA compliance and patient data privacy standards.
Benefits
- medical, dental, vision, effective day 1 of employment
- 401K with match
- generous PTO plus paid holidays
- paid parental leave
- Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Industry
Ambulatory Health Care Services
Education Level
No Education Listed
Number of Employees
501-1,000 employees
