Head of Lifecycle Marketing

Quizlet•San Francisco, CA

67d•$154,000 - $212,000•Onsite

About The Position

As the Head of Lifecycle Marketing, you will be responsible for growing activation, engagement, retention, and subscriptions via our Braze-run channels. You will lead the Lifecycle Marketing team in managing our triggered and seasonal ad hoc programs in service of driving incremental sessions and monthly active users. You will help shape the ways campaigns come to life with personalized data, timely targeting, and engaging copy and creative. Your strategic mindset and deep understanding of customer behavior will be instrumental in helping you evaluate opportunities and prioritize incoming tickets. You'll be confident using data to shape campaign structures and strategies as well as in analyzing campaign and channel effectiveness. From a channel perspective, you'll help us establish strong performance baselines and best practices across email, push, SMS, and many onsite channels. You'll collaborate with product, data science, and engineering team members across the company to unlock new triggered and ad hoc campaign opportunities and experiences. As you test and learn, you'll help us establish playbooks for scaling the impact of winning initiatives. As an excellent communicator, you will be confident in sharing your learnings and proposals in well-synthesized decks and documents. You will thrive in this role if you can break down your thinking, solicit direct feedback, and bring stakeholders along for the ride. We're looking for a candidate who can make decisions quickly and who can interpret and share results in a way that helps move our overall business understanding forward. Last but not least, you'll be someone who can inspire and mentor your team members to grow their technical and strategic expertise in lifecycle marketing. We're happy to share that this is an onsite position in our San Francisco office. To help foster team collaboration, we require that employees be in the office a minimum of three days per week: Monday, Wednesday, and Thursday and as needed by your manager or the company. We believe that this working environment facilitates increased work efficiency, team partnership, and supports growth as an employee and organization.

Requirements

10+ years of experience in lifecycle or digital marketing, with at least 3+ years in a team leadership role
Deep understanding of marketing automation tools and CRM systems
Proven track record of designing and executing successful lifecycle marketing strategies. You'll be someone who can take a 50,000 foot view, think through structural implications, and sweat the details of design, message, and execution
Strong analytical skills, with experience in data analysis and customer segmentation
Strong track record of A/B testing for optimization and holdout reporting to measure campaign and channel effectiveness
Creative thinker with a customer-centric mindset
Great concise consumer copywriting skills
Experience building complex lifecycle campaign canvases and ability to coach and recommend iterations and new tests to drive efficiencies and transferable learnings
Excellent leadership and team management abilities, with a passion for mentoring and developing talent
A high degree of attention to detail, coupled with the soft skills to deliver effective feedback to team members
Outstanding communication and collaboration skills, capable of working effectively across different teams and departments
History of influencing cross-functionally to enable your team with well-connected data library and strategy
Excellent organizational and prioritization skills, and the ability to implement process improvements

Nice To Haves

Background using Braze for marketing automation
Familiarity with Liquid logic
Familiarity with the ed tech landscape and/or Gen Z consumers
Experience working within a freemium consumer subscriptions business
Experience driving onsite marketing campaigns and building new onsite channels
Experience doing lifecycle for a global company including localization considerations
Lightweight design skills in Figma to mock up ideas

Responsibilities

Develop and implement comprehensive lifecycle marketing strategies that align with the company's growth objectives, enhancing customer engagement
Lead cross-functional initiatives to optimize the customer journey, from sign-up and activation through product adoption, retention, and subscription
Drive best-in-class campaign analysis, partnering with our analytics team to ensure we can optimize campaigns to deliver strong incremental results
Use data analytics to gain insights into customer behavior and preferences, leveraging these insights to tailor marketing efforts and improve campaign effectiveness
Oversee the management of all lifecycle marketing channels, including email, SMS, push notifications, and in-app messages, ensuring user-friendly, cohesive, and personalized customer communication
Collaborate with product marketing, brand, product, and engineering teams to ensure marketing strategies are integrated and supportive of overall business goals
Stay ahead of industry trends and advancements in lifecycle marketing technologies and practices, continuously innovating and evaluating new channels and capabilities with analytical test-and-learn approaches
Lead, mentor, and develop a high-performing marketing team, fostering a culture of excellence, creativity, and continuous improvement

Benefits

Collaborate with your manager and team to create a healthy work-life balance
20 vacation days (and we expect you to take them!)
Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
Employer-sponsored 401k plan with company match
Access to LinkedIn Learning and other resources to support professional growth
Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits
40 hours of annual paid time off to participate in volunteer programs of choice

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