Head of Innovation

Ogilvy•New York, NY

18d

About The Position

This role will be responsibility for driving innovation across the organization through the strategic integration of technology, data, communications and AI. This leader will be responsible for identifying and developing client-responsive innovations that enhance current offerings. They should bring a passion for creating meaningful connections between healthcare brands and their audiences.

Requirements

Minimum 10 years of progressive experience in communications, marketing, digital strategy, customer experience, or related fields, with a significant portion of that time focused on omnichannel strategies and integration.
At least 3-5+ years in a leadership or management role overseeing teams and strategic initiatives.
Demonstrated ability to provide strategic direction on development and utilization of both design and technology solutions with expertise in Digital, Data Analytics, Social Media and AI initiatives.
Deep understanding of customer journey mapping and translating those journeys into actionable integration strategies.
Experience in designing integration solutions for real-time personalization and contextualization of customer interactions.
Experience designing AI tools for increased business opportunities for clients.
Demonstrated ability to drive omnichannel innovation and improve customer experience.
In-depth knowledge of various digital channels and how users leverage them for information (especially in health/product contexts), including strong familiarity with advertising platforms and social media strategies.
Experience identifying and evaluating new technologies for innovative solutions and process improvement, with demonstrated experience or strong interest in AI applications within marketing.
Experience guiding change management efforts, both internally and externally, for new technologies and processes.
A track record of fostering a culture of innovation, encouraging creativity, experimentation, and learning from failure.
Strategic mindset with the ability to anticipate future trends and stay ahead of client needs.
Experience working internally and externally with clients to drive omnichannel initiatives.
Ability to support and/or lead proactive and reactive new business initiatives.
Ability to stay current on omnichannel marketing trends, particularly within the health industry, and monitor competitors' digital maturity.
Proven experience leading account teams and cross-functional teams. Ability to support growth and professional development of team members.
Excellent communication and interpersonal skills.

Responsibilities

Lead the creation, oversight, roadmap and management of the AI and digital innovation portfolio, including content and product development.
Drive the strategic vision and execution for all digital initiatives across multiple channels, ensuring a seamless and consistent brand experience.
Work closely with engagement strategy to understand the desired omnichannel customer journeys and translate them into actionable integration strategies. Strong understanding of the various digital channels users leverage for (health, product, etc.) information.
Champion and enable integrated marketing strategies and omnichannel thinking, bridging the gap between advertising, social media, and other digital channels.
Design integration solutions that enable real-time personalization and contextualization of customer interactions across channels, ensuring that customer history and preferences are carried over seamlessly.
Work internally and externally with clients to drive omnichannel innovation, improve customer experience, and enable effective data-driven marketing capabilities.
Strengthen service offerings that leverage emerging technologies and creative approaches to address evolving client needs.
Provide senior AI advisory to clients and internal teams as well as deliver AI presentations to support client development opportunities.
Research and gather intelligence for client business and potentially new business using internal and external research capabilities, including use of Internet, social media platforms, and other existing and emerging communications resources. Keep a pulse on omnichannel marketing trends within the health industry and the digital maturity of our client’s competitors.
Drive the strategic vision and execution for all digital initiatives across multiple channels, ensuring a seamless and consistent brand experience.
Identify, develop, and bring to market new ideas, products, services, processes, or business models that create significant value for the company and its customers.
Identify and evaluate new technologies that can be leveraged to create innovative solutions or improve existing processes, with a particular focus on AI tools and applications for marketing and customer experience.
Oversee the development and implementation of digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
Lead the evaluation and selection of digital marketing technologies and platforms.
Serve as the internal champion for AI training and execution, identifying opportunities for AI integration across marketing functions, developing training programs, and overseeing the implementation of AI-driven solutions.
Act as primary liaison to WPP and WPP Open for best collaboration on new product and service offerings in the AI sector.
Guide change management efforts (internally and externally) and ensure best practices in omnichannel marketing execution and for the adoption of new technologies and processes.
Lead account teams, support growth and professional development of team members, establish leadership reputation across cross-functional teams.
Lead pilot programs for promising innovations. Foster a culture of innovation - encourage creativity, experimentation, risk-taking, and learning from failure.
Analyze digital marketing performance data and provide insights and recommendations for improvement.
Elevate Ogilvy Health’s visibility and thought leadership among current and prospective clients in the strategic application of technology and creativity in communications through media interviews, published works and speaking engagements.