Head of Influencer & Creator Marketing
About The Position
Build and scale the creator engine that makes Lotus impossible to ignore. Drive viral reach and authentic storytelling that build trust, culture, and growth. About Lotus Lotus Health is a groundbreaking primary care app that integrates your medical records, AI, and real doctors to provide free, personalized healthcare and prescriptions. Our team includes ex-founders and engineers who have built and scaled consumer apps to millions of users, generating over $100M in annual revenue. Lotus is backed by Kleiner Perkins, and clinicians at Harvard and Stanford. About This Role You’ll own the creator growth engine — from sourcing and managing creators to engineering viral campaigns that move culture. You’ll blend creative intuition with analytical rigor, using performance data and AI tools to identify trends, optimize performance, and scale what wins. You know how to build and run a creator program that doesn’t rely on luck — it runs on systems, insights, and repeatable creative performance. Why You’ll Love It Lotus isn’t a healthcare brand that plays it safe — it’s a cultural movement powered by creativity and care. You’ll build the creator engine behind one of the most ambitious missions in tech and health: making world-class care free for everyone. As the first Head of Influencer Marketing on a small, exceptional team you’ll have the autonomy to build the foundation and see your work directly influence care at scale.
Requirements
- 6+ years building and leading creator or influencer programs at scale.
- Expert in short-form storytelling, viral mechanics, and content systems.
- Data-driven and fast — you build feedback loops, not campaigns.
- Skilled in AI-driven workflows and creator performance analytics.
- Comfortable operating autonomously and executing with speed.
Nice To Haves
- experience in health, wellness, or consumer apps.
Responsibilities
- Build, manage, and scale a network of micro-creators producing continuous content that drives growth.
- Architect the creator program end-to-end: outreach, onboarding, contracts, and payments.
- Develop and refine viral content frameworks — from hooks to storytelling structure — across TikTok, Instagram, and YouTube.
- Identify and lead strategic collaborations with mid- and top-tier creators.
- Analyze performance data to inform creative direction and optimize output velocity.
- Leverage AI tools for creator discovery, briefing, and predictive performance tracking.
- Partner with Paid Media to share high-performing hooks, visuals, and ad-ready creator assets.
- Ensure brand consistency, compliance, and quality across all campaigns.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
