Head of GTM

Asseti•Denver, CO

About The Position

Asseti is the category-defining platform for asset intelligence and operations, used by some of the world’s largest real estate owners to understand their assets, optimise portfolio performance, and make smarter operational, maintenance, and capital decisions. We turn complex, fragmented asset information into a single source of truth - combining real-time condition insights with the operational context needed to prioritise work, manage risk, and drive efficient action across large property networks. Asseti automates condition detection, triage, repair prioritisation, and cost forecasting at scale. We streamline asset operations by enabling teams to identify issues, understand impact, coordinate responses, and measure improvement - all within one unified platform. We’re building the intelligence and operational backbone that helps leading organisations run their assets with clarity, consistency, and confidence. This is the most important commercial hire we'll make this year — the leader who scales Asseti's go-to-market engine and takes the company into its next phase of growth. We have strong product-market fit, exceptional customer retention, and a large addressable market with clear demand. The product delivers real value, customers love it, and the opportunity ahead is significant. You'll be the single owner of pipeline and revenue, joining at the ideal moment with a well-defined ICP with named accounts, a connected reporting layer, and a founder who's done the groundwork and is looking for a partner in GTM to drive rapid expansion of revenue and growth in the market. The foundation is strong — your job is to build the engine on top of it. This is a rare chance to shape the commercial trajectory of a company with genuine traction, a differentiated product, and the ambition to scale aggressively. You'll have the authority, and the mandate to build something that lasts.

Requirements

Experience building a GTM motion from scratch at a startup or growth-stage company — not optimising an existing one, but building it from founder-driven selling to a predictable, measurable engine
Direct experience selling and managing multi-million dollar enterprise deals — discovery, multi-threading, business case creation, procurement navigation, executive engagement
Experience managing a small sales team, building playbooks, running operating cadences, and making hard performance calls
Systems thinking — you talk about conversion rates, leading indicators, account scoring, sequence testing, and automation, and you know the difference between a system failure and an individual failure
Builder-operator mindset — you'll personally review account plans, sit in on calls, rewrite sequences, wire up workflows, and make cold calls alongside reps until the system runs without you in the details
Bias toward experimentation and speed — you ship, measure, iterate weekly, kill what doesn't work quickly, and double down on what does
Experience operating in a targeted account motion — ABM, buying committee mapping, multi-threaded engagement, depth in a focused set of accounts over breadth across thousands

Nice To Haves

Experience in PropTech, real estate technology, asset management technology, or adjacent verticals where the buyer is a Director/VP of Asset Management, Facilities, or Real Estate Strategy
Experience building GTM automation infrastructure
Experience operating across US and international markets simultaneously
Track record of building marketing accountability into the GTM motion — holding marketing to pipeline targets, not just brand metrics
Experience with POC > expansion sales motions at enterprise scale

Responsibilities

Own the pipeline creation engine end to end — rep outbound, marketing contribution, inbound offers, GTM automation, and the experimentation cadence that tells you what's working
Run pipeline reviews, enforce stage exit criteria, coach deals, and own the forecast and the revenue number
Lead the enterprise AE team directly — set targets, run operating cadences, develop talent, and create the environment for your team to do their best work
Scale marketing as a growth engine to set and hit pipeline targets, define what marketing should produce, by when, and measured how
Build and oversee the GTM automation layer — Clay, HubSpot workflows, enrichment APIs, signal-based sequencing, account scoring, and reporting
Install and run the weekly sourcing standup, pipeline review, marketing experiment review, and monthly GTM business review
Shape the messaging architecture, deploy standardised outbound sequences, and define what great account engagement looks like
Bring rigour and clarity to every stage of the funnel — from pipeline hygiene to opportunity creation gates