Head of GTM - IoT Video Analytics Platform

Qualcomm • San Diego, CA

4d • Onsite

About The Position

Qualcomm is seeking a Senior Director of Go-to-Market to lead the commercial strategy and execution for our edge-based video analytics platform.
As the GTM Lead, you will own the strategy and execution for bringing our video analytics solutions to market, You will build and scale go-to-market programs, develop compelling positioning around our edge-AI differentiation, and drive pipeline generation and revenue growth across enterprise and commercial segments.
This is a highly visible, high-impact role that offers the opportunity to shape the commercial trajectory of an innovative technology company in the rapidly evolving physical security and video analytics market.

Requirements

• Bachelor's degree and 12+ years of sales, business development, product development or related work experience.
• OR
• Associate's degree and 14+ years of sales, business development, product development or related work experience.
• OR
• High school Diploma or equivalent and 16+ years of sales, business development, product development or related work experience.
• This is an office based position located in San Diego, CA and is expected to comply with the company's onsite work policy.
• This role is U.S.-based, and is not eligible for visa sponsorship.

Nice To Haves

• Bachelor's degree in Business, Marketing, Engineering, or related field
• MBA or advanced degree in a relevant field
• 8+ years of experience in B2B go-to-market strategy, product marketing, or demand generation roles
• 5+ years of experience in physical security, video surveillance, IoT, or enterprise SaaS industries
• Proven track record of developing and executing successful GTM strategies that drove measurable revenue growth
• Experience marketing technical products to enterprise buyers, integrators, and channel partners
• Strong analytical skills with proficiency in CRM systems (Salesforce), marketing automation platforms (HubSpot, Marketo), and data analysis tools
• Excellent communication and presentation skills with ability to influence stakeholders at all levels
• Legal authorization to work in the U.S. indefinitely is required

Responsibilities

• Define, communicate, and implement comprehensive go-to-market strategies across all market segments to drive awareness, demand generation, channel engagement, and customer acquisition
• Develop and execute account-based marketing (ABM) programs and integrated campaigns that differentiate our edge-AI platform against cloud-centric competitors
• Build scalable, repeatable GTM playbooks and frameworks for product launches, market expansion, and vertical penetration
• Own pipeline generation strategy and work closely with sales leadership to achieve opportunity, and revenue targets
• Craft compelling messaging and positioning that articulates the value of edge-based CV processing, including bandwidth reduction, latency improvements, privacy benefits, and total cost of ownership advantages
• Translate technical capabilities (on-device VLM inference, edge analytics, metadata-only cloud transmission) into clear business benefits for different buyer personas
• Develop sales enablement materials, competitive battle cards, case studies, and thought leadership content
• Conduct market research, competitive analysis, and win/loss studies to inform product and GTM strategy
• Build and manage partner marketing programs to drive engagement and revenue growth through integrators, resellers, and technology partners
• Develop co-marketing initiatives and joint GTM strategies with strategic partners
• Create partner enablement resources, training materials, and certification programs
• Partner closely with Product Management to influence roadmap based on market insights and customer feedback
• Collaborate with Sales to ensure alignment on target markets, ideal customer profiles, and sales processes
• Work with Engineering to translate technical differentiators into market-facing value propositions
• Lead and develop a high-performing marketing team, fostering a culture of innovation, accountability, and results

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees