Head of Growth and Customer Marketing
About The Position
Clever is on a mission to connect every student, worldwide, to a world of learning. With our identity platform for education, we serve 77% of U.S. schools and over 1 million K12 students internationally. As a trusted partner for schools and educators, we provide secure, seamless access to digital learning tools that empower students everywhere. Clever, a Kahoot! Company, is headquartered in San Francisco, CA, but our impact extends far beyond. Learn more about us at www.clever.com . About the Team & Opportunity Clever is looking for a Head of Growth and Customer Marketing to build the engine that drives our platform’s growth at scale. Your mission is to set and own Clever’s go-to-market and growth strategy, optimizing our North Star metrics across the entire customer funnel—from first touch to lifelong advocacy. This is a deeply cross-functional role sitting at the intersection of Marketing, Product, Data, and Sales. You will lead a world-class organization responsible for translating market strategy into commercial outcomes, uncovering and scaling the levers that grow our school and application audiences, and strengthening the cross-network effects between them. How You’ll Make an Impact The problem you’ll solve: You will eliminate silos in the customer journey by creating a unified, data-driven growth model that aligns GTM, Product, and Operations around a single prioritized roadmap. Who you’ll partner with: You will act as a central leader partnering with Product on PLG initiatives, Sales on pipeline generation, and PMM on core positioning and pricing strategy. What success looks like: Success is characterized by an optimized growth engine that delivers a measurable sourced pipeline, high lifecycle velocity, and a scalable advocacy program that converts customer satisfaction into a referral loop. Key projects you’ll lead: You will develop the company's consolidated GTM plan, architect our marketing technology stack, and design co-marketing strategies with strategic app partners to reinforce Clever’s role at the center of the educational ecosystem.
Requirements
- Growth Leadership: 8+ years of experience in Growth Marketing, Demand Gen, or Customer Marketing, with at least 3 years in a high-impact leadership role managing multi-disciplinary teams.
- Strategic GTM Planning: A proven track record of owning the consolidated GTM plan and calendar, sequencing in-market motions to align with complex product roadmaps and sales targets.
- Full-Funnel Accountability: Demonstrated experience owning measurable sourced pipeline, customer acquisition cost (CAC), and lifecycle metrics, including activation and churn reduction.
- Data & MarTech Mastery: Advanced ability to set the investment thesis for a marketing technology stack and partner with Data teams to build frameworks for growth measurement and instrumentation.
- Product-Led Growth (PLG): Proven experience partnering with Product and Engineering to optimize user activation, utilization, and time-to-value.
- Communication & Evangelism: Exceptional ability to communicate a data-driven growth roadmap to executive leadership and align the company around unified KPIs.
Nice To Haves
- Two-Sided Network Experience: Familiarity with managing growth in a dual-sided marketplace or ecosystem (e.g., Schools and App Partners).
- EdTech Industry Context: Deep understanding of the K-12 educational landscape and the unique drivers of school district adoption and retention.
- Advocacy & Referral Logic: Experience building systematic programs for references, case studies, and viral referral loops that lower acquisition costs
Responsibilities
- Develop the company's consolidated GTM plan
- Architect our marketing technology stack
- Design co-marketing strategies with strategic app partners to reinforce Clever’s role at the center of the educational ecosystem
Benefits
- A competitive salary
- Flexible Paid Time Off
- Paid Parental Leave
- Top-notch healthcare, vision, and dental coverage for you and your family
- Best-in-class mental healthcare service that supports employees' mental and emotional wellness
- A generous personal development yearly budget which can be used for courses, conferences, trainings, books, and more
- A comprehensive Learning & Development program that enables employees to enhance their skills, knowledge, and functional expertise
- Annual company and team events to connect with fun, bright coworkers
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
