Head of Franchise Sales
About The Position
French Florist is a floral boutique reimagining what it means to give and receive flowers. Our handcrafted arrangements are intentionally designed by expert floral designers using only the highest-quality blooms sourced from the best farms around the world. With thriving corporate boutiques in Los Angeles and a rapidly expanding franchise network nationwide, French Florist is on a mission to create a more loving and compassionate world through flowers. The Head of Franchise Sales is responsible for owning, optimizing, and scaling French Florist’s franchise sales engine. This person will lead our existing franchise sales team, personally close franchise agreements, and design the systems and strategy that take us from our current footprint to 200 units and beyond. Reporting directly to the CEO, this role has a seat at the table during French Florist’s defining growth chapter. This role is for someone who has not only carried a bag, but has helped take a franchise sales engine from early traction to true scale. You’ve personally built pipeline, worked leads, and closed deals — and then evolved systems, messaging, and team structure to drive consistent, repeatable growth. If you’ve taken a franchise brand from “it’s working” to “it’s scaling” — and are excited to do it again with a high-growth concept — this role is for you.
Requirements
- 7+ years in franchise development or franchise sales leadership role, with demonstrated personal closing experience
- Experience building or significantly scaling a franchise sales function — ideally in a brand’s 20–300 unit growth window
- Demonstrated track record of personally closing franchise agreements — not just leading teams, but directly owning deals from first conversation through signed agreement
- Experience selling a lifestyle, community, or experience-driven concept — where storytelling matters as much as unit economics
- High energy, self-motivated, and comfortable with the pace and ambiguity of an emerging brand
- Strong command of the franchise sales process end-to-end: lead generation, qualification, FDD delivery, discovery day, and closing
- Experience managing and leading a franchise sales team
Nice To Haves
- CFE certification a plus
- Experience as a franchisee a plus
Responsibilities
- Personally close franchise agreements end-to-end — from outbound prospecting through signed FDD and agreement
- Maximize conversion of inbound leads generated by Marketing through strong qualification, follow-up, and sales process discipline
- Contribute to targeted outbound efforts where appropriate to supplement pipeline, without owning primary lead generation
- Represent French Florist at franchise expos, IFA events, and industry conferences
- Lead and mentor the existing franchise sales team
- Foster a high-energy, accountability-driven sales culture aligned with where we are as an emerging brand
- Coach team members through complex deals and franchisee objections
- Build and refine the franchise sales infrastructure: lead qualification, pipeline management, discovery day process, and CRM discipline
- Design and improve the franchisee qualification criteria and discovery process
- Ensure strong FDD delivery and closing process that converts qualified leads to signed agreements
- Work closely with CEO and leadership on territory strategy, growth targets, and franchisee qualification standards
- Partner closely with Marketing to improve lead quality, conversion rates, and overall funnel efficiency
- Own monthly and annual franchise sales targets; report on pipeline health, conversion rates, and projections
- Provide market intelligence and competitive insights to inform brand positioning and sales strategy
Benefits
- Employee stock option eligibility after one year
- Paid time off
- Professional development allowances
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
