Head of Finance – E-Commerce & Operations
About The Position
Afina is a growing e-commerce brand focused on building high-quality consumer products with a strong emphasis on operational excellence and financial discipline. As we scale, we are looking for a hands-on Head of Finance who can own our financial function end-to-end while playing a critical role in operational planning and cost optimization. This is not a purely strategic or advisory role. We are looking for someone who is comfortable building, owning, and operating the systems that keep the business financially healthy and scalable. The Head of Finance will be responsible for all financial and accounting functions, while also leading key operational planning areas such as cash flow forecasting, inventory planning, and cost optimization across the business. You will work closely with the founder and leadership team to ensure Afina has the financial visibility, discipline, and operational efficiency required to scale profitably.
Requirements
- 4+ years of experience in finance, accounting, or operations
- Prior experience as a CFO, Head of Finance, or senior finance leader
- Strong e-commerce background (DTC preferred)
- Financial modeling and forecasting
- Inventory planning and supply chain economics
- Cash flow management
- Deep understanding of unit economics and margins
- Comfortable working in a fast-moving, founder-led environment
- Highly analytical, detail-oriented, and operationally minded
Nice To Haves
- Experience building systems from scratch is a plus
Responsibilities
- Own and oversee all accounting and financial reporting
- Maintain accurate and timely P&L, balance sheet, and cash flow statements
- Ensure financial controls, compliance, and clean monthly closes
- Manage relationships with external accountants, tax advisors, and auditors
- Build and maintain detailed cash flow projections
- Monitor liquidity and runway
- Proactively identify upcoming cash constraints and financing needs
- Support pricing, margin, and unit economics analysis
- Build and maintain inventory forecasting models
- Determine reorder points, lead times, and optimal inventory levels
- Align inventory planning with sales forecasts, marketing spend, and seasonality
- Work closely with operations, supply chain, and marketing teams
- Identify and execute cost-saving opportunities across the company
- Analyze COGS, fulfillment, logistics, marketing efficiency, and overhead
- Implement systems and processes to improve financial and operational efficiency
- Track ROI on major initiatives and spend categories
Benefits
- Opportunity to play a key leadership role in a growing e-commerce brand
- Direct impact on profitability and scalability
- Close collaboration with the founder and leadership team
- Ability to shape financial and operational systems from the ground up
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
