Head of Field Marketing & Sales Enablement

QAD, Inc. • Miami, FL

3d • $150,000 - $205,000 • Remote

About The Position

As Head of Field Marketing & Sales Enablement, you will be the critical connective tissue between our go-to-market teams — bridging Revenue, Product Marketing, and Industry Marketing to drive mid-to-bottom-of-funnel activities that accelerate pipeline and close deals. You will own the strategy and execution of field programs, account-based marketing initiatives, and a best-in-class sales enablement function for our manufacturing ERP and AI software portfolio.
This is a high-impact, highly cross-functional leadership role for a builder who thrives in fast- moving environments and can both set strategy and roll up their sleeves to execute.

Requirements

• 8+ years of B2B marketing experience, with at least 4 years in field marketing, sales enablement, or a combined role.
• Demonstrated success driving pipeline and revenue in an enterprise software environment — ERP, manufacturing tech, or industrial software strongly preferred.
• Proven experience building and running ABM programs at scale for complex, multi-stakeholder enterprise deals.
• Track record of designing and delivering sales enablement programs that measurably improve rep productivity and win rates.
• Experience working in close partnership with Sales/Revenue leadership and fluency in pipeline metrics and CRM data (Salesforce preferred)
• Strong understanding of the manufacturing sector, including buyer personas, procurement cycles, and ERP buying dynamics.
• Genuine enthusiasm for AI-powered software and the ability to translate complex AI capabilities into compelling, accessible value propositions for manufacturing buyers.
• Comfort leveraging AI tools to scale marketing and enablement programs, from content generation to personalization to analytics
• Exceptional cross-functional influencer — able to align stakeholders across Revenue, Product, and Marketing without direct authority.
• Data-driven mindset with the ability to build business cases, measure program impact, and pivot based on results.
• Outstanding communicator and presenter — equally comfortable in a boardroom with executives or coaching a sales rep on a deal.
• High energy, low ego — a collaborative builder who sets ambitious goals and holds themselves and teams accountable.

Responsibilities

• Design and execute a regional field marketing strategy that generates and accelerates pipeline across key manufacturing verticals.
• Own mid-to-bottom-of-funnel marketing programs including executive roundtables, industry events, user conferences, and account-specific activations.
• Collaborate closely with the Revenue team to align field activities to territory plans and quarterly pipeline targets.
• Track and report on field program ROI, pipeline influence, and sourced revenue —continuously optimizing for impact
• Lead the development and execution of ABM strategies targeting enterprise manufacturing accounts across Tier 1 and Tier 2 segments.
• Partner with Product Marketing and Industry Marketing to build highly personalized content and campaign journeys for strategic accounts
• Work with Revenue Operations to define intent signals and account scoring to prioritize ABM investment.
• Orchestrate multi-channel ABM programs (digital, direct mail, events, outbound) that engage buying committees and compress deal cycles
• Build and lead a world-class sales enablement program that equips the Revenue team with the knowledge, content, and tools needed to win.
• Develop and maintain a robust enablement curriculum covering product positioning, competitive intelligence, industry knowledge (manufacturing ERP & AI), and deal execution.
• Partner with Product Marketing to ensure new product launches, messaging updates, and competitive shifts are rapidly translated into sales-ready materials.
• Design onboarding programs for new sales hires and ongoing training cadences for the full Revenue team.
• Implement and optimize sales enablement platforms and content management systems to ensure the right content reaches sellers at the right time.
• Serve as the primary liaison between Revenue, Product Marketing, and Industry Marketing to orchestrate integrated go-to-market plays.
• Champion a feedback loop between field and sales teams and the broader marketing organization to ensure messaging resonates in the market.
• Partner with Marketing Operations to ensure campaign data, attribution, and pipeline reporting are accurate and actionable.
• Represent field and sales enablement needs in quarterly planning and budgeting processes.

Benefits

• U.S. benefits package includes medical, dental and vision coverage, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, paid-time off, parental leave, and well-being programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees