Head of Field Marketing & Sales Enablement

QAD•Miami, FL

3d•$150,000 - $205,000•Remote

About The Position

As Head of Field Marketing & Sales Enablement, you will be the critical connective tissue between our go-to-market teams — bridging Revenue, Product Marketing, and Industry Marketing to drive mid-to-bottom-of-funnel activities that accelerate pipeline and close deals. You will own the strategy and execution of field programs, account-based marketing initiatives, and a best-in-class sales enablement function for our manufacturing ERP and AI software portfolio. This is a high-impact, highly cross-functional leadership role for a builder who thrives in fast- moving environments and can both set strategy and roll up their sleeves to execute. What you will do: Field Marketing & Pipeline Acceleration Design and execute a regional field marketing strategy that generates and accelerates pipeline across key manufacturing verticals. Own mid-to-bottom-of-funnel marketing programs including executive roundtables, industry events, user conferences, and account-specific activations. Collaborate closely with the Revenue team to align field activities to territory plans and quarterly pipeline targets. Track and report on field program ROI, pipeline influence, and sourced revenue —continuously optimizing for impact Account-Based Marketing (ABM) Lead the development and execution of ABM strategies targeting enterprise manufacturing accounts across Tier 1 and Tier 2 segments. Partner with Product Marketing and Industry Marketing to build highly personalized content and campaign journeys for strategic accounts Work with Revenue Operations to define intent signals and account scoring to prioritize ABM investment. Orchestrate multi-channel ABM programs (digital, direct mail, events, outbound) that engage buying committees and compress deal cycles Sales Enablement & Training Build and lead a world-class sales enablement program that equips the Revenue team with the knowledge, content, and tools needed to win. Develop and maintain a robust enablement curriculum covering product positioning, competitive intelligence, industry knowledge (manufacturing ERP & AI), and deal execution. Partner with Product Marketing to ensure new product launches, messaging updates, and competitive shifts are rapidly translated into sales-ready materials. Design onboarding programs for new sales hires and ongoing training cadences for the full Revenue team. Implement and optimize sales enablement platforms and content management systems to ensure the right content reaches sellers at the right time. Cross-Functional Collaboration Serve as the primary liaison between Revenue, Product Marketing, and Industry Marketing to orchestrate integrated go-to-market plays. Champion a feedback loop between field and sales teams and the broader marketing organization to ensure messaging resonates in the market. Partner with Marketing Operations to ensure campaign data, attribution, and pipeline reporting are accurate and actionable. Represent field and sales enablement needs in quarterly planning and budgeting processes.

Requirements

8+ years of B2B marketing experience, with at least 4 years in field marketing, sales enablement, or a combined role.
Demonstrated success driving pipeline and revenue in an enterprise software environment — ERP, manufacturing tech, or industrial software strongly preferred.
Proven experience building and running ABM programs at scale for complex, multi-stakeholder enterprise deals.
Track record of designing and delivering sales enablement programs that measurably improve rep productivity and win rates.
Experience working in close partnership with Sales/Revenue leadership and fluency in pipeline metrics and CRM data (Salesforce preferred)
Strong understanding of the manufacturing sector, including buyer personas, procurement cycles, and ERP buying dynamics.
Genuine enthusiasm for AI-powered software and the ability to translate complex AI capabilities into compelling, accessible value propositions for manufacturing buyers.
Exceptional cross-functional influencer — able to align stakeholders across Revenue, Product, and Marketing without direct authority.
Data-driven mindset with the ability to build business cases, measure program impact, and pivot based on results.
Outstanding communicator and presenter — equally comfortable in a boardroom with executives or coaching a sales rep on a deal.
High energy, low ego — a collaborative builder who sets ambitious goals and holds themselves and teams accountable.

Responsibilities

Field Marketing & Pipeline Acceleration Design and execute a regional field marketing strategy that generates and accelerates pipeline across key manufacturing verticals.
Own mid-to-bottom-of-funnel marketing programs including executive roundtables, industry events, user conferences, and account-specific activations.
Collaborate closely with the Revenue team to align field activities to territory plans and quarterly pipeline targets.
Track and report on field program ROI, pipeline influence, and sourced revenue —continuously optimizing for impact Account-Based Marketing (ABM) Lead the development and execution of ABM strategies targeting enterprise manufacturing accounts across Tier 1 and Tier 2 segments.
Partner with Product Marketing and Industry Marketing to build highly personalized content and campaign journeys for strategic accounts Work with Revenue Operations to define intent signals and account scoring to prioritize ABM investment.
Orchestrate multi-channel ABM programs (digital, direct mail, events, outbound) that engage buying committees and compress deal cycles Sales Enablement & Training Build and lead a world-class sales enablement program that equips the Revenue team with the knowledge, content, and tools needed to win.
Develop and maintain a robust enablement curriculum covering product positioning, competitive intelligence, industry knowledge (manufacturing ERP & AI), and deal execution.
Partner with Product Marketing to ensure new product launches, messaging updates, and competitive shifts are rapidly translated into sales-ready materials.
Design onboarding programs for new sales hires and ongoing training cadences for the full Revenue team.
Implement and optimize sales enablement platforms and content management systems to ensure the right content reaches sellers at the right time.
Cross-Functional Collaboration Serve as the primary liaison between Revenue, Product Marketing, and Industry Marketing to orchestrate integrated go-to-market plays.
Champion a feedback loop between field and sales teams and the broader marketing organization to ensure messaging resonates in the market.
Partner with Marketing Operations to ensure campaign data, attribution, and pipeline reporting are accurate and actionable.
Represent field and sales enablement needs in quarterly planning and budgeting processes.

Benefits

Your health and well being are important to us at QAD. We provide programs that help you strike a healthy work-life balance.
Opportunity to join a growing business, launching into its next phase of expansion and transformation.
Collaborative culture of smart and hard-working people who support one another to get the job done.
An atmosphere of growth and opportunity, where idea-sharing is always prioritized over level or hierarchy.
Compensation packages based on experience and desired skill set
U.S. benefits package includes medical, dental and vision coverage, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, paid-time off, parental leave, and well-being programs

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