Head of Event Marketing - Adaptive Planning

Workday • Boston, MA

1d

About The Position

Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too. About the Team Adaptive Planning is a strategic and rapidly growing business unit within Workday, helping organizations around the world transform how they plan, model, and make decisions. Our marketing team operates with a builder mindset—combining the scale and reach of Workday with the agility and focus of a standalone business. Events are one of our most important growth levers. They play a critical role in driving pipeline, accelerating deals, strengthening customer relationships, and building a global community of finance and business leaders. We are building a modern event engine that is highly targeted, deeply integrated with Sales and Customer Success, and focused on delivering measurable business impact. About the Role We are seeking a Head of Event Marketing to build, define, and lead Adaptive Planning’s global event strategy and portfolio. This role will oversee the full spectrum of events, including field marketing executive programs, third-party conferences, Adaptive-owned flagship events, customer community engagement, and Adaptive’s presence within Workday’s global event ecosystem. You will build and lead a small, high-performing global team and establish the foundation for a scalable, high-impact event program. This role requires a balance of strategic leadership and hands-on execution—someone who can operate scrappily and move quickly while maintaining a high bar for quality and experience. You will partner closely with Sales, Customer Success, Growth Marketing, and Product Marketing to ensure events directly contribute to pipeline creation, deal acceleration, customer retention, and advocacy.

Requirements

• 10-12 years of event marketing experience in B2B SaaS, enterprise technology, or a related industry
• Proven experience owning and executing global event programs, including field events, executive programs, conferences, and third-party sponsorships
• Experience building, managing, and developing high-performing teams
• Demonstrated ability to drive pipeline, revenue impact, or measurable business outcomes through events
• Strong executive presence and ability to partner effectively with senior Sales, Marketing, and Customer Success leaders
• Experience operating in a fast-paced, high-growth, and highly cross-functional environment
• Strategic mindset paired with willingness to be hands-on and execution-focused

Nice To Haves

• Scrappy, resourceful, and agile, with the ability to deliver high-impact experiences efficiently
• Strong operational discipline, attention to detail, and project management capabilities
• Experience integrating events into broader go-to-market campaign motions, including account-based marketing, deal acceleration, and customer engagement
• Passion for creating thoughtful, differentiated experiences that strengthen brand and relationships

Responsibilities

• Defining and owning Adaptive’s global event strategy aligned to business and revenue priorities
• Leading field events & executive programs (intimate dinners, hosted hospitality), third-party conferences (trade shows, industry events, partner events), marquee owned events - including our inaugural annual Adaptive conference across 3 continents, and community engagement initiatives (user groups, community forums, roadmap tours)
• Shaping Adaptive’s presence within Workday-owned events and advocating for strategic visibility and impact
• Building and managing a small global event marketing team
• Driving measurable pipeline, revenue influence, and customer engagement through events
• Operating efficiently and creatively within budget while maintaining execution excellence

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed