Head of E-Commerce Marketing

1-800 CONTACTS•Draper, UT

60d•Hybrid

About The Position

This is an exciting opportunity to shape the next generation of the online contact lens buying experience. You'll lead the development of our web and app sales strategy and partner with cross-functional teams to create a seamless, personalized shopping journey that attracts new customers and keeps loyal ones coming back. We're looking for a strategic, visionary e-commerce leader with a proven track record of driving growth across digital platforms - someone who knows how to turn browsers into buyers and increase key metrics like conversion and AOV. With strong organizational support and significant opportunity for advancement, this role offers the chance to make a major impact on a fast-growing, high-revenue channel.

Requirements

5+ years of experience leading cross-functional teams in eCommerce or web sales
Bachelor's degree in Marketing, Business, or a related field
Proven experience with A/B testing and data-driven decision-making
Strong project management skills, with the ability to balance multiple priorities in a fast-paced environment

Nice To Haves

Familiarity with the eye care or contact lens industry (a plus, not a must)
Strong analytical and strategic thinking skills
Proven leadership and collaboration across cross-functional teams
Excellent communication skills with the ability to influence and inspire
A creative mindset and keen eye for detail that brings ideas to life

Responsibilities

Lead the creation and execution of eCommerce marketing strategies for both new and repeat customers across web and app
Define the vision for the next generation of the online contact lens buying experience
Engage and convert customers who have never purchased contacts online through data-driven marketing and sales strategies
Design end-to-end sales funnels that guide customers seamlessly from first impression to completed purchase
Own the product catalog, optimizing how products are displayed - including reasons-to-believe (RTBs), imagery, descriptions, and categorization
Collaborate with marketing teams to maximize the conversion of paid and organic traffic
Partner cross-functionally with marketing, pricing, and operations to execute high-impact campaigns, promotions, and offers
Work with marketing and technology teams to integrate personalization, AI, and machine learning into the customer shopping experience
Continuously analyze and improve by gathering user feedback, monitoring industry trends, and studying competitor activity
Plan, test, and scale new ideas through thoughtful experimentation