Head of Direct Sales North America

Merlin Entertainments - Corporate • Orlando, FL

1d

About The Position

The Director, Direct Sales – North America is the regional commercial lead responsible for shaping and delivering the direct-to-consumer sales strategy across North America. This role drives sustainable revenue growth across all direct channels, ensuring strong alignment with Merlin’s global consumer and commercial strategy.
Leading a high-performing, multi-disciplinary team, the role holds full accountability for regional sales targets, channel optimization, and the continuous enhancement of end-to-end customer journeys. Acting as a strategic partner to Marketing, Revenue Management, and Operations, this leader ensures that direct sales performance supports both commercial ambition and exceptional guest experience.

Requirements

• Extensive senior commercial leadership experience within a multi-market, consumer-facing environment.
• Proven track record of delivering revenue growth through direct-to-consumer sales channels.
• Experience leading senior managers and multi-disciplinary teams at scale.
• Strong expertise in digital sales optimization, forecasting, and data interpretation.
• Experience operating effectively within complex, matrixed organizations across regions or brands.
• Strategic, commercially astute, and forward-thinking mindset.
• Strong leadership presence with the ability to motivate, influence, and align stakeholders.
• Clear, confident communicator able to translate strategy into action.
• Highly collaborative with strong relationship-building capability.
• Comfortable making informed decisions in fast-paced, evolving environments.

Responsibilities

• Define and deliver the North America direct sales strategy in alignment with global objectives and regional growth priorities.
• Own and deliver revenue targets across all direct-to-consumer channels, ensuring robust forecasting, performance tracking, and accountability.
• Translate global commercial direction into clear regional execution plans.
• Lead conversion optimization, pricing execution, and trading performance across all digital and offline direct sales channels.
• Drive continuous improvement of customer journeys to maximize engagement, revenue, and guest satisfaction.
• Identify and unlock new commercial opportunities through innovation, testing, and optimization.
• Lead, develop, and inspire a high-performing regional direct sales team with clear objectives, strong engagement, and succession planning.
• Embed best practice and consistency across markets while enabling local optimization where required.
• Build capability across commercial insight, digital performance, and customer-centric selling.
• Leverage data-driven insights to identify trends, opportunities, and risks, informing strategic decisions and corrective actions.
• Ensure strong governance of regional sales processes, commercial standards, and compliance requirements.
• Provide clear, actionable reporting to senior stakeholders across the business.

Benefits

• Competitive Salary
• Generous PTO
• Affordable Health Plans
• Global Access Pass: free entry to all Merlin attractions worldwide for employee, family, and friends
• Company-paid life insurance
• Continued Growth in an exciting, global organization

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees