Head of Digital Commerce (Executive Level)

Peag, LLC • Carlsbad, CA

2d • $200,000 - $300,000 • Hybrid

About The Position

At JLab, we are a team driven by innovation, customer connection, and building technology that enhances everyday life. As we continue to scale across global markets and channels, our E-commerce team is focused on creating seamless, high-impact digital experiences that connect our products to customers wherever they shop, with Amazon as a critical driver of digital growth and a key focus for continued expansion. This is a leadership opportunity to define and scale JLab’s digital growth engine at a pivotal stage.

The Head of Digital Commerce is responsible for defining and executing the company’s digital strategy across eCommerce, customer experience, and technology. Reporting to the CEO and partnering across all functions, this executive role owns the digital ecosystem that drives revenue, operational efficiency, and long-term scalability. This role also plays a critical part in strengthening JLab’s culture by developing high-performing teams, investing in people, and modeling leadership aligned with company values.

This leader will optimize and evolve an integrated digital environment, while strengthening the capabilities, teams, and processes needed to support sustained growth. Operating at the intersection of strategy and execution, the Head of Digital Commerce sets direction, enables teams, and ensures measurable business impact.

Requirements

• 10+years of experience in digital, eCommerce, or related functions, with demonstrated progression in scope, P&L, and leadership responsibility
• Proven track record of owning and driving digital revenue growth, including eCommerce and direct-to-consumer channels, with a focus on marketplaces
• Experience leading digital transformation initiatives, including systems implementation, automation, and process optimization
• Demonstrated success managing cross-functional initiatives and influencing executive stakeholders
• Experience working with external vendors, agencies, and technology partners
• Strong expertise in eCommerce and CX platforms (e.g., Shopify, Gorgias, or similar)
• Proficiency with analytics and data tools (e.g., SQL, Excel, BI platforms) and the ability to translate data into actionable insights
• Experience with systems integrations, APIs, and automation platforms (e.g., Make or similar tools)
• Deep understanding of digital marketing, conversion optimization, and customer lifecycle management
• Strong strategic thinking with the ability to translate vision into execution
• Excellent communication and presentation skills, with the ability to engage both technical and non-technical audiences
• Proven ability to collaborate, influence, and align cross-functional stakeholders at all levels
• Strong project management and prioritization skills in a fast-paced environment
• Data-driven decision-making mindset with a focus on measurable outcomes
• Ability to travel occasionally (approximately 5–10% of the time), such as periodic travel for meetings, events, or business needs
• Applicants must be legally authorized to work in the United States at the time of hire and must maintain work authorization for the duration of their employment. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

• Familiarity with consumer product or consumer electronics industries preferred

Responsibilities

• Team Member Development-Build and lead high-performing teams by adapting your leadership style to the moment, and by consistently investing in the growth, accountability, and success of each team member.
• Digital Strategy &Optimization-Define and execute the company’s digital strategy across eCommerce, systems, and process modernization. Drive scalable growth, operational efficiency, and long-term digital competitiveness.
• eCommerce Performance & Growth-Own and optimize digital sales channels, including website, Amazon, and other marketplaces, with a focus on conversion rate, average order value(AOV), customer acquisition, and lifecycle performance. Ensure sustainable revenue growth and profitability.
• Digital Customer Experience (CX)-Oversee and continuously improve the end-to-end digital customer journey, from website/marketplace through purchase and post-purchase support. Enhance conversion, customer satisfaction, and retention.
• Amazon Strategy & Performance-Define and lead the strategy for Amazon as a core growth channel, including positioning, pricing, content, and performance optimization, ensuring alignment with broader digital and retail objectives.
• Technology & Systems Integration-Lead the strategy and oversight of digital platforms, tools, and infrastructure. Ensure systems are effectively integrated, data flows seamlessly, and technology investments support business growth and decision-making.
• Customer Service Operations & Insights-Provide leadership oversight of customer service operations, leveraging support data and insights to identify trends, reduce friction, and inform improvements across product, operations, and customer experience.
• Cross-Functional Alignment & Execution-Partner with Marketing, Sales, Product, Operations, Finance, and Content teams to align and execute digital initiatives. Ensure coordination across functions to maximize the impact of digital investments.
• Executive Strategy Alignment-Collaborate with executive leadership to align digital initiatives with overall business strategy and priorities, ensuring effective resource allocation and contribution to long-term company goals.
• Vendor & Partner Management-Oversee relationships with external vendors, agencies, and technology partners. Negotiate contracts, evaluate performance, and ensure partnerships deliver measurable value.

Benefits

• Flexible hybrid schedule
• 2 weeks Work-from-Anywhere program
• Competitive benefits package including medical, dental, vision, and additional insurance options.
• Unlimited Vacation
• 401(k) with 4% Match
• Dog Friendly office
• Complimentary bi-monthly JLab product allotment
• Casual and fun workplace culture, including events and in-office happy hours

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 11-50 employees