Head of Deposits Household Growth

Citizens Bank • Providence, RI

290d

About The Position

The Head of Deposits Household Growth is responsible for driving business growth by identifying new opportunities, developing go-to-market strategies, and optimizing sales and marketing efforts. This role involves working closely with cross-functional teams to ensure revenue targets are met while building sustainable relationships by optimizing both acquisition and retention efforts. This leadership role focuses on strategy development, marketing, and cross-functional collaboration to enhance the customer experience, optimize deposit portfolio performance, and achieve growth targets. This role will have a deep grounding in real-time data to understand impact of investments, teams and spend to drive real-time optimization and impact.

Requirements

• Bachelor's degree in Business Administration, Marketing, Finance, or a related field (MBA preferred).
• 10+ years of experience in retail banking, deposit product management, marketing or related areas, with a track record of driving deposit growth and customer acquisition.
• Strong leadership skills with experience managing cross-functional teams.
• Excellent analytical and problem-solving abilities.
• Proficiency in customer segmentation, campaign execution, and leveraging data-driven insights.
• In-depth understanding of regulatory requirements in deposit product management.
• Strong communication and interpersonal skills to influence stakeholders at all levels.

Responsibilities

• Develop and implement data-driven strategies to drive revenue and household growth through both acquisition and retention strategies.
• Identify and evaluate new business opportunities, strategic partnerships, and market trends.
• Develop and implement a comprehensive strategy to grow deposit balances and expand the customer base.
• Identify market opportunities, trends, and competitor activities to inform campaign development.
• Lead a team to drive new initiatives to attract new households and cross-sell deposit products to existing customers through marketing and sales enablement.
• Collaborate with marketing teams to design and execute targeted campaigns and promotions to drive growth.
• Monitor customer feedback and implement strategies to improve retention.
• Identify opportunities for innovation, digital tools, and partnerships to drive deposit and household growth.
• Stay informed on emerging financial technologies and trends in consumer banking.
• Leverage analytics to assess deposit growth, account acquisition, customer behaviors and increase overall customer profitability.
• Analyze customer data to identify key opportunities for product or service enhancements.
• Manage growth budgets and resources efficiently.
• Ensure initiatives are delivering a high return on investment.
• Conduct regular performance analysis to refine growth strategies.
• Develop KPIs to track performance and provide actionable insights to executive leadership.
• Partner with retail banking and digital channels to equip frontline teams with tools, training, and resources to promote deposit products effectively.
• Lead cross-functional teams to align on growth objectives- including driving market to market strategy.
• Act as a key liaison between retail banking, marketing management teams.

What This Job Offers

• Job Type: Full-time
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree