Head of Demand Generation (Global | Paid, Organic & Community Growth)

WATI.io•San Francisco, CA

24d

About The Position

Wati is a high-growth, venture-backed SaaS company on a mission to empower small and medium businesses to build stronger customer relationships through modern messaging. Our platform provides a complete business messaging solution for sales, marketing, and customer support — enabling businesses to communicate with their customers at scale. With tens of millions in ARR and a global customer base across Asia, Europe, and the US, Wati is at the forefront of transforming how businesses engage with their customers. Wati has grown rapidly through scalable paid and organic channels — and we’re now evolving our demand engine for the next stage of growth. We’re looking for a Head of Demand Generation — a strategic, data-driven, and creative leader to own our global demand generation function. You’ll lead a team that shapes Wati’s presence across paid, organic, community, and AI-driven discovery channels. As the Head of Demand Generation, you’ll be responsible for designing and executing the global strategy that drives awareness, engagement, and pipeline growth for Wati. This is a senior, high-impact role that will define how Wati scales demand globally — uniting brand, performance, and community into one growth engine. Today, true demand generation means creating and capturing demand across all discovery and intent surfaces — from AI search and social to paid media and communities. You’ll lead this full spectrum at Wati, integrating brand storytelling, performance marketing, and community-led growth into one cohesive, measurable engine. You’ll lead a team across paid media, content, and lifecycle marketing to build full-funnel campaigns that attract, educate, and convert SMBs around the world.

Requirements

Proven Demand Gen Leader: 8–12 years of experience in B2B SaaS marketing, with 3+ years leading a demand gen or growth marketing function.
Paid Marketing Expert: Deep experience running and optimizing paid programs across major digital platforms.
Full-Funnel Thinker: Skilled in integrating brand storytelling, community engagement, and paid acquisition into one cohesive strategy.
Data-Driven Operator: Strong analytical mindset; fluent in metrics, attribution, and funnel optimization.
Creative Storyteller: Able to translate complex products into simple, compelling narratives that inspire SMB audiences.
Team Builder: Proven track record of hiring, coaching, and scaling high-performing marketing teams.
AI-Native Marketer: Curiosity and experimentation mindset around AI discovery, content generation, and search trends.

Nice To Haves

Experience working with international markets (especially the US) is a strong plus.

Responsibilities

Own the Demand Generation Strategy
Lead Paid Marketing
Drive Organic & Community-Led Growth
Build and Lead a High-Performing Team
Optimize the Funnel and Measurement

Benefits

High Ownership, High Impact: You’ll shape how Wati is discovered, perceived, and chosen worldwide.
Global Reach, Startup Energy: Join a fast-growing SaaS company with real traction and an entrepreneurial spirit.
Cutting-Edge Marketing: Be at the forefront of AI-driven, community-powered growth marketing.
Competitive Compensation & Equity: We offer a strong package, including meaningful equity.
Collaborative, Ambitious Culture: Work alongside passionate builders who love experimentation and impact.

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