Head of Demand Generation

Firstclose

16h • Remote

About The Position

The Head of Demand Generation will own the demand strategy for FirstClose, responsible for generating qualified pipeline, accelerating revenue growth, and tightly aligning marketing with sales. This is a highly visible leadership role that blends strategy, execution, analytics, and team leadership.

Requirements

• 10+ years of B2B demand generation or growth marketing experience, including 5+ years in leadership roles.
• Proven success scaling demand for SaaS, fintech, mortgage technology, or financial services companies.
• Strong expertise in pipeline modeling, attribution, and funnel analytics.
• Strong cross-functional leadership and sales alignment skills.

Nice To Haves

• Experience selling into banks, credit unions, or regulated financial institutions preferred.

Responsibilities

• Develop and execute the end-to-end demand generation strategy to support new customer acquisition and revenue growth targets.
• Own pipeline creation, lead quality, conversion rates, and marketing-sourced revenue metrics.
• Design and scale multi-channel demand programs including digital advertising, SEO/SEM, content syndication, webinars, events, ABM, partner marketing, and nurture campaigns.
• Partner closely with Sales and Business Development leadership to align ICPs, personas, and handoff processes.
• Leverage marketing automation, CRM, and analytics to measure performance and forecast impact.
• Lead and develop a high-performing demand generation team and agency partners.
• Collaborate with Product Marketing on messaging and go-to-market launches.
• Continuously test, optimize, and scale high-performing channels.

Benefits

• This role offers the opportunity to lead demand generation at a well-established fintech with deep category expertise, work with a seasoned executive team, and make a direct impact on company growth and market expansion.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed