Head of Demand Generation, Govstack

GHD Group Pty Ltd•Topeka, KS

22h•Hybrid

About The Position

Organisations don't innovate, people do. Who are we looking for? We are looking for a Head of Demand Generation to help scale Govstack’s growth across North America. Govstack is a modern digital experience platform built specifically for municipal governments. Our software powers accessible, citizen focused websites for cities and counties, helping governments deliver better digital services to their communities. As we continue to grow, we are looking for a senior marketing leader who can build a predictable pipeline engine for the sales organization while also leading the broader marketing function. This role is heavily focused on demand generation and pipeline creation, but will also oversee brand, content, events, and overall marketing strategy. Be part of the dynamic culture! Our workplace thrives on a hybrid model, combining in-office collaboration and flexibility. Join us in office, three days a week to contribute, connect and excel in our vibrant environment. Why this role matters Govstack is moving from market validation into a period of rapid growth and deep execution. Marketing must evolve from awareness focused programs into a disciplined pipeline generation engine. The Head of Demand Generation will play a critical role in building that engine and helping Govstack scale its presence with municipal governments across North America.

Requirements

10 plus years of experience in B2G SaaS marketing with a strong emphasis on demand generation and pipeline creation
Proven ability to generate measurable pipeline for a sales led organization
Strong understanding of marketing metrics including pipeline contribution, CAC, and revenue attribution
Experience leading marketing teams in high growth SaaS environments

Nice To Haves

Experience working with public sector or regulated industries is a strong asset

Responsibilities

Own demand generation and pipeline creation
Build and execute programs that generate qualified pipeline for the sales team
Develop campaigns that support both inbound demand and outbound prospecting efforts with the BDR and sales teams
Launch targeted account based programs focused on municipal governments across North America
Lead thought leadership and industry presence
Position Govstack as a leading voice in the GovTech space through thought leadership, industry insights, and executive content
Develop programs that bring municipal leaders together through peer events, roundtables, and industry conversations
Drive visibility and credibility within the municipal government community
Align marketing to revenue
Work closely with sales leadership to ensure marketing is tightly aligned to pipeline and revenue goals
Build programs that support new logo acquisition and long term customer expansion
Measure marketing performance through pipeline generated, influenced revenue, and campaign ROI
Lead the marketing organization
Own the broader marketing function including brand, messaging, events, and product marketing
Build and develop a high performing marketing team focused on measurable growth outcomes
Partner with product leadership to ensure messaging clearly communicates the value Govstack delivers to municipalities