Head of Demand Generation

RAD Intel•San Francisco, CA

9d•Remote

About The Position

RAD Intel is looking for a Head of Demand Generation to guide investor and brand demand across the company and its portfolio. You’ll lead strategy, planning, and performance across paid media, publisher programs, and partner-led execution, scaling what’s already working while building a stronger in-house capability over time. This role steps into live programs with meaningful spend and clear expectations. You’ll set a unified operating rhythm across internal and agency teams while campaigns run across multiple funds and brand inbound programs, with consistent measurement, reporting, and the authority to tighten what works. You’re comfortable setting a unified operating rhythm, aligning internal and agency teams under shared standards while keeping collaboration strong. You’ll work closely with agency and affiliate partners, internal teams, and leadership to bring consistency and clarity to demand programs supporting active capital raises, RAD Intel brand growth, and portfolio company inbound. This is a leadership role for someone who can operate across multiple demand motions without slowing momentum. This is a role for a leader ready to step into meaningful scope and drive performance across a demand ecosystem that’s already working. You’ll have room to move fast, test aggressively, and raise standards across capital raises and brand inbound programs. If you like clear metrics, real budgets, and a team that values pace and good judgment, you’ll fit in here.

Requirements

8–12+ years in demand generation or performance marketing leadership
Experience guiding Meta and Google programs through agency partners
Proven success with affiliates, publishers, and premium media placements
Strong judgment applying performance discipline to influencer and content marketing
Comfort operating in regulated or high-consideration acquisition environments
Clear communicator who builds trust with partners and internal teams

Responsibilities

Lead demand strategy across active capital raises and RAD Intel + portfolio inbound programs
Guide TOFU acquisition for both new investors and new buyers, plus retargeting and lifecycle across both funnels
Set and manage performance expectations across raises and inbound tied to ROAS, pacing, conversion quality, and lead quality
Partner with Investor Relations and brand leaders on segmentation, messaging, and conversion strategy across investor and customer journeys
Lead inbound demand and demo-generation programs for RAD Intel and portfolio companies, from landing pages to conversion flows
Align audiences, messaging, creators, and conversion paths across raise campaigns and brand inbound programs
Guide Meta and Google planning, execution, and optimization across capital raise acquisition and brand/portfolio inbound through agency partners
Lead affiliate and partner demand programs that support both investor acquisition and brand/portfolio lead generation
Lead publisher media strategy and AV negotiations across financial, business, and news outlets to drive both raises and brand inbound
Establish testing frameworks across creative, offers, landing pages, and creator/content inputs, applying learnings across raises and inbound
Coordinate internal contributors, agencies, and affiliates under shared standards across investor and customer demand programs
Establish clear expectations for pacing, reporting, creative testing, and attribution across raises and brand/portfolio inbound
Partner with leadership to evolve the in-house demand function to support both capital raises and portfolio growth over time
Mentor and develop internal demand talent to execute across investor acquisition and brand/portfolio inbound at scale