Head of Demand Generation & Growth

Scanner • San Francisco, CA

3d • Hybrid

About The Position

Companies should be able to ask any question of any real-world data set, even massive ones, and get an answer effectively instantly. That's the future we're building. We're starting with security teams, who face this problem most acutely: searching massive log volumes to detect threats, investigate incidents, and hunt for compromised systems. We're expanding to infrastructure teams, DevOps, and SREs with similar challenges across observability data and system logs. Ultimately, any team dealing with large-scale data should have instant answers. Scanner is a Security Data Lake that lets teams search and detect across petabytes of data in seconds, retain everything forever, and maintain full custody of their data. Ramp, Notion, Postman, and Benchling use Scanner to analyze security logs faster, and on more data, than ever before. Our customers span fintech, healthtech, AI, and banking. At conferences like AWS re:Invent, we run 30+ demos over four days. The market is pulling. We're also the Security Data Lake built for AI. More than a quarter of our customers have built agents on Scanner since we launched MCP support weeks ago, for automated investigation, detection engineering, and alert triage. Traditional systems are too slow and expensive for AI to iterate on. Scanner isn't. We're 11 full-time, seed-funded by CRV, and growing fast. You'll join a high-trust team where your work shapes our story, pipeline, and revenue trajectory. The Role We’re looking for a seasoned Demand Generation leader to define, build, and own the engine that generates and accelerates pipeline across our enterprise and mid-market segments. You’ll set the strategy, run the plays, and continually optimize programs so Scanner shows up in every serious Security Data Lake conversation and evaluation. This is a critical leadership role focused on tight alignment with sales: targeting high-value accounts, expanding deal velocity, and driving measurable revenue impact. You’ll lead outbound and account-based marketing (ABM) campaigns, lifecycle/nurture programs, and the underlying campaign and reporting infrastructure in close partnership with Product Marketing, SDRs, RevOps, and our founders. You’ll own full-funnel demand creation—from market awareness and lead acquisition to qualification, nurture, and conversion—across channels like LinkedIn, Google Ads, SEO/SEM, communities, and events. You’ll bring a blend of data-driven strategy, operational rigor, and sharp audience insight to architect a modern demand engine and scalable programs that educate the market, position Scanner as the category leader, and deliver efficient pipeline acceleration. This isn’t about chasing MQL volume. It’s about real, in-market accounts and helping sales win faster and more often. You’ll report directly to the CEO and operate as a senior, IC-leaning growth owner while laying the groundwork for a small team and agency ecosystem as we scale. If you want to own a key lever of growth and help define what “great GTM” looks like in AI-first security and data lakes, this role is for you.

Requirements

• 7–10+ years leading demand generation or growth for security, infrastructure, or other technical B2B products, ideally selling into mid-market and enterprise.
• Proven track record building and scaling a demand engine that directly drives qualified pipeline, deal velocity, and revenue, not just top-of-funnel volume.
• Strong lifecycle and funnel instincts: you've mapped buyer/customer journeys and shipped cross-channel programs (paid, email, SDR, content, events) that improve engagement and conversion at every stage.
• Hands-on, senior IC mentality: you're excited to personally design, launch, and optimize programs while gradually standing up a small team and agency ecosystem as we grow.
• Comfortable working directly with founders to shape Demand Gen, Growth, and GTM strategy, and translating those conversations into experiments you can run end-to-end.
• Excellent cross-functional collaborator with a track record of tight alignment with Sales, SDR, Product Marketing, RevOps, and Operations.
• Strategic thinker and crisp communicator who can zoom out on GTM and category strategy, then zoom in to write briefs, wire up campaigns, and debug funnel issues.

Nice To Haves

• Data-driven operator who is comfortable owning attribution models, funnel dashboards, and forecasts, and using that data to decide what to start, stop, and double down on.
• Deep experience with ABM strategy and execution (1:1, 1:few, 1:many), including campaign design, orchestration tools, and meaningful personalization at the account and persona level.
• Fluency with modern marketing and sales tech stacks (e.g., HubSpot, marketing automation, enrichment, ABM, analytics) and how they fit together to scale pipeline generation.
• Familiarity with the security buyer (CISOs, security engineers, SOC teams) and how they evaluate and purchase tools.
• Experience planning and executing field marketing and events, from trade shows to intimate customer dinners.
• Experience managing agencies, contractors, or vendors to extend marketing capacity.

Responsibilities

• Own demand generation strategy: target accounts, channel mix, budget allocation aligned to GTM and revenue goals
• Define target segments, buying committees, and campaign priorities in partnership with Sales, SDRs, and Product Marketing
• Architect and execute integrated, multi-channel programs (ABM, digital, events, lifecycle, outbound) that create and accelerate qualified pipeline
• Build and maintain the systems, tooling, and automation (lead scoring, routing, nurture flows) that scale pipeline generation
• Equip SDRs and Sales with campaign-aligned outbound kits, personalized assets, and clear plays
• Operationalize handoff processes and feedback loops between Marketing and Sales
• Own funnel metrics and reporting (MQLs, SQAs, opportunities, revenue, velocity) for executive stakeholders
• Continuously test, learn, and optimize programs based on performance data and field feedback

Benefits

• Competitive salary, meaningful equity, and comprehensive benefits (Medical, Dental, Vision, 401k, commuter).
• Hybrid/remote-friendly with regular in-person collaboration in San Francisco.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed