Head of Demand Generation & Growth

Harvey•San Francisco, CA

6d•$221,000 - $300,000

About The Position

At Harvey, we’re transforming how legal and professional services operate — not incrementally, but end-to-end. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come. This is a rare chance to help build a generational company at a true inflection point. With 700+ customers in 58+ countries, strong product-market fit, and world-class investor support, we’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched. Our team is sharp, motivated, and deeply committed to the mission. We move fast, operate with intensity, and take real ownership of the problems we tackle — from early thinking to long-term outcomes. We stay close to our customers — from leadership to engineers — and work together to solve real problems with urgency and care. If you thrive in ambiguity, push for excellence, and want to help shape the future of work alongside others who raise the bar, we invite you to build with us. At Harvey, the future of professional services is being written today — and we’re just getting started. Role Overview We’re building category-defining AI products for legal professionals and the market is moving fast. We’re looking for a data-driven, full-funnel marketing leader to build and scale our demand generation engine. This person will own the strategy, systems, and execution that convert awareness into qualified pipeline and revenue. You’ll lead a team across marketing operations, analytics, campaigns, performance marketing, SEO, website optimization, and email/lifecycle. Your mandate: design a predictable, scalable growth engine that unites storytelling, targeting, and data rigor — turning world-class brand momentum into measurable business outcomes. This role sits within Marketing and works cross‑functionally with Sales, RevOps, Business Tech, and CS globally. If you’re part strategist, part operator, and love the idea of blending data, storytelling, and enablement at a $100M ARR rocket ship — this one’s for you

Requirements

10+ years of B2B marketing experience, with at least 3+ years leading Demand Generation or Growth functions.
Proven track record scaling high-velocity pipelines in enterprise SaaS or AI-driven platforms.
Deep understanding of full-funnel analytics, attribution, and performance optimization.
Expertise in marketing automation, CRM, and data visualization tools.
Excellent cross-functional leadership and ability to translate data into strategy.
Comfortable in high-growth, fast-changing environments that value precision, execution, and clarity.

Responsibilities

Develop and executive comprehensive marketing plans including budget allocation and resource management to align with Harvey’s go-to-market strategy.
Define the integrated demand generation strategy across paid, organic, field, and lifecycle channels to drive pipeline growth and expansion.
Build, mentor, and manage a high-performing team spanning marketing operations, analytics, campaign management, and performance marketing.
Partner cross-functionally with Product Marketing, Sales, and Partnerships to align on ICP, buyer journeys, and pipeline goals.
Develop quarterly pipeline and ROI targets, and present performance insights to the executive team.
Build and optimize multi-channel campaigns (paid search, paid social, ABM, webinars, field) that deliver measurable pipeline and revenue.
Partner with creative and product marketing to ensure campaigns are on-brand, precise, and grounded in customer value.
Continually test, measure, and iterate on messaging, creative, and channel mix for efficiency and scale.
Own the website as a core growth channel—oversee UX, CRO, and SEO strategies that convert traffic into high-intent leads.
Partner with web and content teams to ensure Harvey’s digital presence communicates credibility, value, and differentiation across regions.
Build an end-to-end lifecycle framework spanning onboarding, nurture, and expansion.
Design automated programs that accelerate lead qualification, activation, and customer adoption.
Partner with Sales and Customer Success to ensure seamless hand-offs and retention-focused communications.
Oversee marketing technology stack (Marketo, Salesforce, Clay, Segment, etc.) to ensure clean data, accurate attribution, and operational excellence.
Establish rigorous measurement frameworks for campaign performance, lead quality, and ROI.
Lead data hygiene, enrichment, and segmentation strategies to improve audience targeting and funnel efficiency.