Head of Debit Card Product Management

First Horizon Bank•St. George, LA

4h•Onsite

About The Position

The Head of Debit Card Product Management sets the strategic direction for consumer and small business debit cards. This leader drives comprehensive market analysis and business case development to inform product strategy, obtains and acts upon the voice of our clients, establishes the product roadmap, and guides end-to-end development of capabilities and enhancements. Full ownership of product performance is expected, including financials/P&L, risk and compliance, client experience, operational readiness, and reporting.

Requirements

Bachelor’s degree required; advanced degree (e.g., MBA) preferred or equivalent combination of education and experience.
5–8+ years of experience in payment card product management/strategy or related roles within banking or fintech; 2+ years of people leadership.
Strong understanding of debit card payment systems, regulations, and industry trends including digital payments, wallets/tokenization, and issuer platforms
Strong understanding of debit card and payments laws and regulations
Strong analytical skills; proficiency with Excel and data visualization tools (e.g., Tableau/Power BI); SQL experience is a plus.
Excellent communication, executive presence, and influence skills; ability to present to senior leadership and align diverse stakeholders.

Responsibilities

Define the strategy, goals, and OKRs for debit cards across consumer and small business deposits, optimizing growth, profitability, mix, and usage in alignment with enterprise priorities and risk appetite.
Conduct market analysis and develop business cases for new product features and enhancements by establishing a multi-year roadmap informed by the voice of our clients, competitive dynamics, and regulatory changes.
Design and optimize end-to-end journeys with Marketing, Distribution, and Digital to improve card delivery, activation, and usage.
Lead competitive benchmarking to assess product and pricing competitiveness.
Develop and deliver executive dashboards and management reporting; analyze product trends and recommend actions.
Recommend enhancements, consolidation, or rationalization of existing products based on client feedback, performance, profitability, and competitive positioning
Stay current on regulations affecting debit card and payment products while ensuring strong controls, testing, and issue management across the product lifecycle while coordinating required changes with Compliance, Legal, and Operations.
Lead development and revisions to marketing materials, training content, internal and external communications, and product documentation.
Performs all other duties as assigned.