Head of Convergent Video & Audio

PMG • New York, NY

33d

About The Position

Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. At PMG, our Convergent Video & Audio team is at the forefront of blending traditional and convergent video media strategies, helping brands create immersive, cross-platform experiences that connect with audiences across TV, streaming, radio, and emerging media channels. We craft high-impact campaigns that seamlessly integrate across multiple touchpoints, ensuring brands reach the right audience, at the right time, with the right message—whether they’re watching, listening, or engaging in new and evolving ways. You’ll work alongside media strategists, creative teams, analytics experts, Client Strategists, data engineers, and top industry sales & measurement vendors, executing campaigns that drive measurable results and fuel brand growth. From optimizing placements and analyzing performance trends to negotiating media buys and developing cutting-edge measurement solutions, you’ll play a vital role in shaping how brands maximize their impact in an increasingly fragmented media landscape. Beyond execution, this role is about pioneering innovation in convergent media—testing new ad formats, leveraging audience insights, and integrating data-driven strategies that enhance engagement and ROI. You’ll have the opportunity to influence full-funnel marketing strategies, ensuring video and audio investments are aligned with broader brand and business objectives. As Head of Convergent Video & Audio, if you’re passionate about data-driven media, storytelling through audio and video, and redefining the future of advertising, this is the place to make an impact.

Requirements

• 17+ years of experience in Convergent Video & Audio, including 10+ years of leadership experience, with a bachelor’s degree or equivalent work experience.
• A Senior Media Director/Head of COE (M8) is in charge of the Convergent Video & TV media practice. This executive role involves providing strategic leadership for all TV, CTV, and radio media activities, ensuring integration with overall marketing plans and other media channels.
• The Head of COE oversees multiple teams and managers, guides high-level client strategy and relationships, drives innovation and new business, and manages the financial and operational performance of the media department.
• This person is both a media expert and a business leader, responsible for keeping the agency at the forefront of the convergent media landscape and delivering exceptional results for clients.
• Mastery in marketing strategy, planning, and analysis, shaping data-driven, high-impact convergent media initiatives.
• Expertise in marketing metrics, leveraging advanced measurement techniques to optimize cross-platform campaigns.
• Extensive experience in media planning & buying, ensuring seamless execution and strategy alignment across convergent video and traditional channels.
• Deep knowledge of convergent video and audio platforms, leading the integration of multi-channel media strategies.
• Proficiency in geofencing, Nielsen DMAs, and measurement tools like Vivvix, VideoAmp, and EDO, enhancing audience segmentation and campaign effectiveness.
• Advanced experience with convergent video and traditional ad platforms, including Innovid and iSpot, using data-driven insights for strategic media optimization.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Responsibilities

• Oversee the full spectrum of video and audio media strategy across global markets.
• Advise executive leadership on media investment and competitive positioning.
• Manage high-performing teams, fostering leadership and innovation.
• Influence business outcomes through media marketing strategies and analytics.
• Represent the organization in industry forums, driving thought leadership.
• Drive major transformation projects in media operations and technology.
• Develop a future-focused roadmap for convergent media evolution.
• Establish a best-in-class convergent media marketing framework, influencing industry standards.
• Lead strategic decision-making for large-scale media investments across TV, radio, and convergent video.
• Develop and implement long-term growth strategies based on evolving consumer behaviors.
• Engage with executive leadership to align media marketing with corporate objectives.
• Drive technological advancements and automation in marketing operations.
• Oversee multi-million-dollar budgets with a focus on efficiency and innovation.
• Serve as a thought leader, representing the company at industry events and forums.
• Elevate PMG as a trusted strategic partner, building and maintaining close relationships with client contacts.
• Nurture a network of relationships with video and audio platforms.

Benefits

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 501-1,000 employees