Head of Content & Storytelling – Fractional
Good Trouble•Chicago, IL
3d
About The Position
Are you a bourbon enthusiast and troublemaker? Join our GROWING TEAM at Good Trouble Bourbon and help drive sales and brand recognition at our rapidly growing company. Mission Turn Good Trouble into a daily, unavoidable cultural presence through powerful storytelling across platforms. What This Role Really Does This person ensures: The brand shows up every day, everywhere, with intention The story is felt, not just told
Requirements
- Background in: Media, storytelling, or brand content
- Has built audience-driven brands or personalities
- Understands algorithm + emotion + narrative
- Can balance luxury + authenticity
Responsibilities
- Own content strategy across: LinkedIn (thought leadership) Instagram (brand + lifestyle) Email/newsletter (conversion + depth) TikTok (engagement + lifestyle) Video (short-form + long-form)
- Build and manage: Content calendar (90-day rolling) Creative team (design, video, copy)
- Develop: Campaigns (Trouble in Blues, Pour With Purpose) Founder storytelling platform (“Courage by Design” integration)
- Track and optimize engagement + conversion
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
