This role will be responsible for creating and executing a robust content strategy for Siemens USA in alignment with the company's strategic messaging framework. This role will lead the curation and creation of engaging and relevant content activations across multiple corporate channels, including websites, blogs, social media platforms and email newsletters that align with our company voice and business objectives. We are looking for a Head of Content Marketing. This position will be based remotely within the US. The Head of Content Marketing will work across internal teams and external stakeholders to strategically identify content opportunities that are creative, engaging, and informative for the company's target audiences. They will need creative vision, collaboration skills, and the ability to see the big picture for this role. Candidates are accountable to deliver content that is engaging, meet KPIs, metrics, and drive brand awareness and demand. Developing and implementing a content plan that aligns with the company's objectives, target audience and brand guidelines. Creating new content, editing, and managing production timelines Managing content pipelines to ensure availability of up-to-date assets supporting U.S. messaging priorities Creating a content map for regularly updated topic landing environments that are SEO-friendly, engaging and multi-media rich including: Evergreen content (i.e. customer stories, technology value proposition, conversion assets) Drive-to content (i.e. podcasts, blogs) Organic content (i.e. social media) Ensure strong alignment across advertising, events, media relations and thought leadership to guide content and storytelling Provide best practices aligned with industry trends and competitor analysis to inform content development and dissemination. Ensuring consistent brand messaging and tone of voice. Collaborating with cross-functional teams to gather information and develop content that supports business initiatives. Monitoring and analyzing content performance metrics, such as website traffic, engagement rates and conversions to make data-driven recommendations.