Head of Content Marketing

PayPal • Austin, TX

187d • $152,500 - $262,350

About The Position

This job is responsible for establishing overall business strategies for content creation that align with organizational goals. They influence executive-level decision-making through expert advice on creative initiatives and lead large-scale projects that significantly impact operations. This job also mentors senior team members in best practices for content strategy and digital marketing.

Requirements

• Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.
• 10+ years in B2B content strategy, product marketing, or segment-based GTM execution, preferably in SaaS, fintech, or payments.
• Proven ability to lead content systems tied to audience segmentation, solution strategy, and growth-stage execution.
• Experience building content that resonates across the buying committee: product, finance, operations, and IT.
• Demonstrated fluency in collaborating across marketing, sales, comms, and analyst relations.
• Skilled in applying AI tools for content planning, drafting, and performance optimization.
• Executive presence and operational rigor to lead at both strategic and execution levels.

Responsibilities

• Develop and implement overall business or technical strategies for content creation that align with organizational goals.
• Oversee content strategy, editorial, and content management across teams.
• Collaborate with cross-functional partners to remove blockers and drive alignment.
• Implement and promote content best practices, including frameworks and style guides.
• Conduct content research and integrate insights into strategies and storytelling.
• Establish and oversee processes for content distribution and management to enhance audience engagement.
• Mentor and guide senior team members in best practices for content strategy and digital marketing.
• Own content strategy for all key audience segments: SMB, Mid-Market, Enterprise, Developer, and Partner.
• Collaborate with Product & Growth Marketing, Sales, and Segment Leads to define content priorities that reflect audience pain points, solution fit, and opportunity size.
• Create and govern content frameworks that ensure consistency in voice, positioning, and messaging across all audience touchpoints.
• Lead development of strategic content across all funnel stages: category narratives, industry POVs, customer case studies, solution briefs, and conversion assets.
• Establish a quarterly release model that aligns with product launches, seasonal campaigns, vertical GTM motions, and executive programs.
• Ensure every asset is optimized for reusability across lifecycle marketing, sales enablement, field programs, and web.
• Build a content ecosystem that supports thought leadership at the segment level, including trend reports, market POVs, and industry analyst engagement materials.
• Translate internal insight into external credibility developing content used in executive briefings, segment messaging playbooks, and C-level outreach.
• Partner with Comms and Analyst Relations to ensure alignment on positioning, accuracy, and timing.
• Lead a high-performing content team, including internal strategists, agency partners, and AI-powered tools for content production and personalization.
• Establish clear success metrics for content consumption, contribution to funnel velocity, and influence across segments.
• Integrate content performance insights into quarterly planning, prioritization, and resource allocation.

Benefits

• Flexible work environment
• Employee shares options
• Health and life insurance
• Annual performance bonus
• Equity
• Medical, dental, vision, and other benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees