Head of Content & Brand Authority

Profitable Tradie

33d • Remote

About The Position

Profitable Tradie is seeking a Head of Content & Brand Authority to build brand authority, trust, and visibility at scale through content, media, and thought leadership. This role will deliberately shape perception before prospects ever click an ad, book a call, or speak to sales. This is a leadership position for someone who understands how strong branding improves conversions, increases call quality, and compounds long-term growth.

Requirements

• Have built or scaled a personal brand, media property, or content-led business
• Understand direct response psychology, sales conversations, and buyer behaviour
• Have strong creative taste and the confidence to hold a clear point of view
• Think in systems, frameworks, and leverage, not individual posts
• Are comfortable shaping narratives and challenging industry norms
• Can lead, coach, and elevate a junior team member

Responsibilities

• Build trust at scale by designing a content system that supports paid traffic, sales, and long-term brand equity
• Lead the podcast to grow monthly downloads from approx 16,000 to 30,000+
• Define podcast positioning, content themes, guest strategy, and distribution
• Ensure every episode and piece of content serves a clear strategic purpose
• Turn organic social media into an authority engine focused on influence, engagement, and credibility, not vanity metrics
• Create frameworks, contrarian perspectives, and point-of-view content that shapes the market
• Own YouTube as a long-form authority platform with deep dives, breakdowns, and case studies
• Align content with buyer objections, market sophistication, and sales conversations
• Oversee TikTok and short-form platforms as top-of-funnel attention engines through rapid testing and iteration
• Lead the strategy and execution of the founder’s personal brand, positioning them as a category leader
• Protect the founder’s time through leverage, systems, and repeatable formats
• Create systems to repurpose, amplify, and distribute content across all channels
• Manage and develop the Marketing Coordinator, setting direction, standards, and execution rhythm
• Where experience fits, this role may also extend into PR, partnerships, podcast guesting, and broader industry visibility.

Benefits

• You will directly influence brand perception, lead quality, and long-term growth
• You will build a category-leading authority brand from the inside
• You will work closely with the founder and leadership team
• You will have long-term growth opportunities as the business scales
• You will have freedom to build systems, not just execute tasks
• You can do all of this fully remote, from anywhere

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees